No longer just a tween dance sensation TikTok is growing up and adding some interesting new features for Marketers. In this episode Lynsey discusses all of the new ecommerce tools and the pro’s and con’s of using TikTok to drive more online sales.

The Episode

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The Main Info

  • TikTok has partnered with Shopify to create an ecommerce solution similar to Facebook
  • TikTok has around 2.5 million users in Aus and 70% of them are under the age of 30 – stats here
  • This could be a new boom channel for brands looking to engage with Gen Z and Gen alpha markets
  • TikTok still has some issues with it’s algorithm and managing it’s community of creators
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