Who is Flo?

We teach people – Not jargon!

FloSocial was born in 2016 after it’s founder  Lynsey Fraser had had enough of really terrible social media education and cowboy agencies in wanky offices charging a frikin fortune for 2nd rate work!

Lynsey is a Facebook Blueprint certified marketer and a Google certified advertiser – she knows her s***! After 3 year in the dreaded corporate world as Social Media and Content Manager for one of Australia’s largest ASX listed retailers, she decided that Social Media education needed to be done better and leaning on her extensive background in adult education she decided to create FloSocial!

FloSocial is dedicated to making digital and social media marketing education better, accessible and actually fun so that anyone we work with actually learns something valuable.

FloSocial Girl & Boy on Smartphones

“We are not an agency”

After years of working with different agencies – some great and some extremely disappointing  – I decided to set up my own business and vowed never to work like a traditional agency. I want FloSocial to help small businesses, I want to teach small businesses how powerful social media can be for them and that learning this isn’t scary or technical. I also found that most of the social media training courses were run by great marketers and not great educators so students weren’t getting the best opportunity to learn.
Having a background in adult education I thought to myself – there must be a better way to teach this, there must be an easier way for small businesses to learn this stuff and be able to apply it. And that is the drive behind FloSocial – not to operate like an agency, to put our clients needs first and to teach and empower our students to be successful and  our clients to become independent.

But why “Flo” ?

Who is Flo?

FloSocial is named after Lynsey’s family name –  Florence. The Florence women have always been feisty, unstoppable and savvy business women with hearts of golds and genuine compassion for their clients and customers – if that isn’t something to celebrate in business – we don’t know what is!

I have been blessed to be surrounded by and raised by incredible women – namely my Mum, Sister and Grandmother. They have helped shape me to the woman I am today and the understand the type of legacy I want to leave in this world. FloSocial is here because of them and I want to help every business we connect with to feel a positive impact and be better because of us.” 

Meet the Nerd Herd of FloSocial

Chief Nerd

Lynsey Fraser – Founder, Director and Chief of the Nerds

Our Founder and Director Lynsey Fraser is not a guru but she is an expert in Adult Vocational Education with over 250 courses runs internationally and over 5000 teaching hours in her career. Lynsey is also  a Facebook Certified Marketer, runs a successful Social Media agency and has worked with some of the leading global brands in her previous role as Social Media manager for one of Australia’s largest ASX listed retailers.