Who is Flo? 2017-12-23T15:56:20+00:00

Who are we ?

Basically down to earth, cool people who are not just great marketers but skilled educators!

FloSocial was born in 2017 after it’s founder  Lynsey Fraser had had enough of really terrible social media education and cowboy agencies in wanky offices charging a frikin fortune for 2nd rate work!

Lynsey is a Facebook Blueprint certified marketer and a Google certified advertiser – she knows her s***! After 3 year in the dreaded corporate world as Social Media and Content Manager for one of Australia’s largest ASX listed retailers, she decided that Social Media education needed to be done better and leaning on her extensive background in adult education she decided to create FloSocial!

FloSocial is dedicated to making digital and social media marketing education better, accessible and actually fun so that anyone we work with actually learns something valuable.

“We are not an agency”

” After years of working with different agencies – some great and some extremely disappointing  – I decided to set up my own business and vowed never to work like a traditional agency. I want FloSocial to help small businesses, I want to teach small businesses how powerful social media can be for them and that learning this isn’t scary or technical. I also found that most of the social media training courses were run by great marketers and not great educators so students weren’t getting the best opportunity to learn.
Having a background in adult education I thought to myself – there must be a better way to teach this, there must be an easier way for small businesses to learn this stuff and be able to apply it. And that is the drive behind FloSocial – not to operate like an agency, to put our clients needs first and to teach and empower our students to be successful and  our clients to become independent.

Who is Flo?

“FloSocial is named after my family name of Florence. The Florence women have always been feisty, unstoppable and savvy business women with hearts of golds and genuine compassion for their clients and customers – if that isn’t something to celebrate in business – we don’t know what is!

FloSocial is designed to be an incredible learning platform for small businesses

worldwide by unlocking the world of social media. If I can make social media become less daunting, more accessible and help turn followers into financial freedom, then I have achieved my mission.”