Become an elite Facebook™ Advertiser and learn how to create high performing campaigns in any industry

Learn the most advanced Facebook™ ad strategies and buying techniques that will take your campaigns to the next level

Register your interest now for early bird deals – course starts 8th Feb 2021

 Become an elite Facebook™ Advertiser and learn how to create high performing campaigns in any industry

Register your interest now for early bird deals – course starts 8th Feb 2021

Hey – I’m Lynsey and I’m a total Facebook™ Nerd.

I am one of Australia’s leading and most qualified Facebook™ Marketers and platform educators. I  work as a Consultant for Facebook™ as a verified partner within their Facebook™ Technical Services Partner Program – you can even verify me here.

I am the founder and Director of FloSocial and over my career as a Social Media Manager I have been responsible for over $5 million in ad spend, consulted with the countries leading social and digital marketing agencies and educated over 5000 business owners and marketers.

I present  Social Media and Digital Marketing courses for the University of Sydney and write for the world’s leading Social Media Publication – Social Media Examiner.

I have created this course  to fill a gap in the education of Social Media Marketers and Media Buyers who want to learn the highest level of Facebook Advertising without any wanky “guru” systems or get rich quick schemes – just solid fundamental  best practise and the advanced strategies and techniques available with the Facebook advert system.

Hey – I’m Lynsey and I’m a total Facebook™ Nerd.

I am one of Australia’s leading and most qualified Facebook™ Marketers and platform educators. I  work as a Consultant for Facebook™ as a verified partner within their Facebook™ Technical Services Partner Program – you can even verify me here.

I am the founder and Director of FloSocial and over my career as a Social Media Manager I have been responsible for over $5 million in ad spend, consulted with the countries leading social and digital marketing agencies and educated over 5000 business owners and marketers.

I present  Social Media and Digital Marketing courses for the University of Sydney and write for the world’s leading Social Media Publication – Social Media Examiner.

I have created this course  to fill a gap in the education of Social Media Marketers and Media Buyers who want to learn the highest level of Facebook Advertising without any wanky “guru” systems or get rich quick schemes – just solid fundamental  best practise and the advanced strategies and techniques available with the Facebook advert system.

What’s covered in the 5 week intensive

5 Weeks, 5 invaluable online lessons, 5 interactive and highly entertaining webinars

This course is taught via blended learning. Each week a new lesson will be available online with how to videos, examples and downloadable templates combined with a weekly live, interactive webinar from course lecturer and Chief Nerd Lynsey, as well as access to email support and a closed Facebook group through the course. You will have access to the course content for 3 month after the course completion

FloSocial Learning
  1. Understanding the Algorithm and Auction Systems

Social Media FloSocial
  • How the Algorithms work and differ on Facebook, Instagram and LinkedIn

  • How the auction and bidding systems work

  • How to use manual and advanced bidding

2. The Advert Objectives and Advanced Funnels

  • How to choose the right advert objective funnel and when to use each ad type

  • How the manual bidding system works and how to apply this to your campaigns

Branding Identity FloSocial Branded Icon

3. Analytics, Insights and Advanced Reporting

Blog FloSocial
  • An in depth look at how to read Facebook insights

  • How to create more advanced reporting tools and gain deeper insights to campaign performance

4. Advanced Campaigns and Ad Strategies

  • Bidding and pacing your budgets for better results

  • How to create fast effective split testing

  • How to scale campaigns that are working and how to save campaigns that aren’t

bottom of the sales funnel FloSocial

5. eCommerce Campaigns

  • How to set up to sell on social media – product catalogues, pixels and Instagram Shopping tags

  • The eCommerce ads and how  they work – dynamic ads, product catalogue and conversion events

  • Working with an Influencer to sell more products

What’s covered in the 5 week intensive

5 Weeks, 5 invaluable online lessons, 5 interactive and highly entertaining webinars

This course is taught via blended learning. Each week a new lesson will be available online with how to videos, examples and downloadable templates combined with a weekly live, interactive webinar from course lecturer and Chief Nerd Lynsey, as well as access to email support and a closed Facebook group through the course. You will have access to the course content for 3 month after the course completion

FloSocial Learning
  1. Understanding the Algorithm and Auction Systems

  • How the Algorithms work and differ on Facebook, Instagram and LinkedIn

  • How the auction and bidding systems work

  • How to use manual and advanced bidding

Social Media FloSocial

2. The Advert Objectives and Advanced Funnels

  • How to choose the right advert objective funnel and when to use each ad type

  • How the manual bidding system works and how to apply this to your campaigns

Branding Identity FloSocial Branded Icon

3. Analytics, Insights and Advanced Reporting

  • An in depth look at how to read Facebook insights

  • How to create more advanced reporting tools and gain deeper insights to campaign performance

Blog FloSocial

4. Advanced Campaigns and Ad Strategies

  • Bidding and pacing your budgets for better results

  • How to create fast effective split testing

  • How to scale campaigns that are working and how to save campaigns that aren’t

bottom of the sales funnel FloSocial

5. eCommerce Campaigns

  • How to set up to sell on social media – product catalogues, pixels and Instagram Shopping tags

  • The eCommerce ads and how  they work – dynamic ads, product catalogue and conversion events

  • Working with an Influencer to sell more products

Matt Moore
Matt Moore
2020-02-20
recommends
FloSocial were quick to understand my situation and develop a custom solution leading to speedy results! If you're a little lost with advertising, Lynsey and her team will get you sorted 🤙🏼
Ally Mellor
Ally Mellor
2020-02-19
recommends
Highly recommend Flosocial. Lynsey created an impressive plan for me and that massively improved my business
Elly Hurley
Elly Hurley
2019-06-12
recommends
I can't recommend Lynsey and FloSocial highly enough when it comes to all things Facebook, Instagram, and LinkedIn. Lynsey is the real deal and walks her talk. If you need help bringing your Social Media to life so it produces results for your business you need to talk to Lynsey
Kate Hickey
Kate Hickey
2019-05-17
recommends
I seriously cannot recommend Flo Social enough! The courses are presented in a way that is both easy to understand and engaging. Access to Lynsey through the 30 day challenge was beyond helpful, allowing me to get answers to questions I'd spent years trying to figure out on my own. I would have paid for this alone and still found value! I came away with a clear and actionable plan around my social media strategy and feel empowered to take my businesses social game to the next level.
Amy A Lynch
Amy A Lynch
2018-11-18
recommends
So helpful, an absolute FB gun! 20/10 recommend!!! Lynsey Fraser helped us so much with our FB! If you are looking to learn about FB strategy, marketing or simply to navigate your way around the maze of it all.. she's your lady!
Lara-Marie Zheng
Lara-Marie Zheng
2018-11-11
recommends
Thank you for a wonderful workshop full of ideas, inspiration, and stories. Definitely recommend that people get to experience your workshops.
Leigh Parrish
Leigh Parrish
2018-07-02
recommends
Just completed the supercharge your social media course. Exceptional. Really informative with live video that make everything so easy to understand and up to date with all the very latest information.
Eugene Downing
Eugene Downing
2018-06-22
recommends
Incredibly talented group. � % backed with confidence! Keep up the fantastic work!
Bethany Mansbridge
Bethany Mansbridge
2018-05-26
recommends
Lynsey was recommended to me by another company to help out with our FB advertising, I've just had a phone call with her and I am so excited to get started! Lynsey gave me loads of helpful tips and not once did I feel like she was pressuring any sort of sale onto me, although I am very excited to get on board with her courses 🙂
Debbie Morris
Debbie Morris
2018-04-30
recommends
Freyja Gunn
Freyja Gunn
2018-04-21
recommends
Just seen Lynsey at Filex 2018....what a fantastic speaker. Very entertaining yet very informative session. Learnt so much. Thank you!!!
Michael Stavrianos
Michael Stavrianos
2018-03-30
recommends
Highly recommend Lynsey from FloSocial, exceptional knowledge and skills on all aspects of social media.
Brandon Clift
Brandon Clift
2017-12-07
recommends
Lee Holmes
Lee Holmes
2017-05-31
recommends
This course was so helpful and it was delivered in a non techy way that was easy to understand and to implement. I got so much out of it and am already benefitting from what I learnt. Now a pixel to me is not just a film company this course has opened up a whole new world and given me the confidence to step into that world. Thank you!
Giuliana Defelice
Giuliana Defelice
2017-05-30
recommends
I recently attended the most inspiring Social Media workshop here in Sydney. FloSocial founder, Lynsey Fraser shared a wealth of social media insights, tips, tricks, breakthroughs and workable ideas to optimise our various business types across all social platforms. With great in-class examples and an online ‘how to’ video library (for questions later), she obviously knows her stuff inside and out! Lynsey, thank you for demystifying the intricacies of planning social and transforming this landscape into an inspiring playground of targeted business building tools.
Alex Sweeney
Alex Sweeney
2017-05-30
recommends
I took part in this course as my technology skills are well below basic. Lynsey was very informative and a great teacher. My eyes were defiantly opened to a whole world of social advertising and was really guided through how to grow my online presence and use all these social media avenues to promote my business in ways that until taking this course would never have known existed. Thanks so much Flo Social for all your help and guidance
Brittany Bennett
Brittany Bennett
2017-05-29
recommends
I took my team along to the Flo Social social media training in May 2017 and we collectively found it to be an invaluable experience. It covered strategy and advertising across platforms including Facebook, Instagram and You Tube on the day we attended. While we don't offer social media/ social media advertising to our clients, we do work closely with their digital teams so it has further expanded our knowledge in this area so we can better provide insight and suggestions. I will also be applying much of what we learnt to my businesses too. I will also be getting Lynsey to come in to do some private training with my team on various subjects, her workshop was brilliant.