5 Week Guided Learning taught through a blend of online content and live lectures
Watch over Lynsey’s shoulder as she builds campaigns from start to finish
Learn how to work with the Facebook algorithm and use it to your advantage
Be part of a supportive community of the worlds most elite media buyers
Upcoming Course Dates
“I started the Advanced Ads course just after we decided to give our business a massive rebrand. Lynsey not only helped us gain knowledge & insight into the steps we needed to take, how to effectively generate leads & income through socials, and gain us so much more brand exposure across the relevant states & industries, but also did it all with such enthusiasm & excitement for our project. We definitely felt like Lynsey became part of our team as she was always around to answer a Facebook question, or talk through our problems/discoveries on the next week of the course.”
Hey – I’m Lynsey and I’m a total Facebook™ Nerd.
I am one of Australia’s leading and most qualified Facebook™ Marketers and platform educators. I work as a Consultant for Facebook™ as a verified partner within their Facebook™ Technical Services Partner Program – you can even verify me here.
I am the founder and Director of FloSocial and over my career as a Social Media Manager I have been responsible for over $5 million in ad spend, consulted with the countries leading social and digital marketing agencies and educated over 5000 business owners and marketers.
I present Social Media and Digital Marketing courses for the University of Sydney and write for the world’s leading Social Media Publication – Social Media Examiner.
I have created this course to fill a gap in the education of Social Media Marketers and Media Buyers who want to learn the highest level of Facebook Advertising without any wanky “guru” systems or get rich quick schemes – just solid fundamental best practise and the advanced strategies and techniques available with the Facebook advert system.
Hey – I’m Lynsey and I’m a total Facebook™ Nerd.
I am one of Australia’s leading and most qualified Facebook™ Marketers and platform educators. I work as a Consultant for Facebook™ as a verified partner within their Facebook™ Technical Services Partner Program – you can even verify me here.
I am the founder and Director of FloSocial and over my career as a Social Media Manager I have been responsible for over $5 million in ad spend, consulted with the countries leading social and digital marketing agencies and educated over 5000 business owners and marketers.
I present Social Media and Digital Marketing courses for the University of Sydney and write for the world’s leading Social Media Publication – Social Media Examiner.
I have created this course to fill a gap in the education of Social Media Marketers and Media Buyers who want to learn the highest level of Facebook Advertising without any wanky “guru” systems or get rich quick schemes – just solid fundamental best practise and the advanced strategies and techniques available with the Facebook advert system.
Who this course is for
This course is for anyone working with Facebook™ ads who wants to deepen their skills and create better results
Freelance Social Media Consultants – learn the skills that will make you stand out in the Marketing Industry as you deliver high performing campaigns for your clients.
Digital Marketing Agencies – upskill you team to be able to handle any complex campaigns for your clients and drive real results, smash KPI’s and effortlessly report on the outcomes
In House Marketers – whether for your own business or brand – save thousands of dollars on agency fees by being able to not just build.. but knock your Facebook Ad campaigns out of the park!
Career Changers – looking to change career and work within the Social Media Marketing Industry? This course will help you establish yourself in a “sea of same” as an Elite Facebook Ad Buyer, helping you attract more clients and charge more for your services
What’s covered in the 5 week intensive
5 Weeks, 5 invaluable online lessons, 5 interactive and highly entertaining webinars
This course is taught via blended learning. Each week a new lesson will be available online with how to videos, examples and downloadable templates combined with a weekly live, interactive webinar from course lecturer and Chief Nerd Lynsey, as well as access to email support and a closed Facebook group through the course. You will have access to the course content for 3 month after the course completion
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Understanding the Algorithm and Auction Systems
How to work with the algorithm and understand what it’s looking for
How the auction and bidding systems work so you know how to get your ads shown
What is ‘Liquidity’ and how does it work on Facebook
2. Advanced Ads Skills
Bidding and pacing your budgets for better results
How to create fast effective split testing, use dynamic creative and allow the AI to optimise your campaigns
How to scale campaigns that are working and how to save campaigns that aren’t
3. Analytics, Insights and Advanced Reporting
An in depth look at how to read Facebook Events Data
How to create more advanced reporting tools and gain deeper insights to campaign performance including attribution models, reporting tools and cross platform analytics
How to streamline your reporting process for faster, clearer reports
4. Advanced Campaigns Strategies
Lead Generation Do’s and Don’ts
Strategies for Event marketing
Using Facebook ads in an Omni Channel ad strategy
5. eCommerce Campaigns
How to set up to sell on social media – Commerce Manager, product catalogues, pixels and Instagram Shopping tags
The eCommerce ads and how they work – dynamic ads, product catalogue and conversion events
Working with an Influencer to sell more products using Branded Collab ads and how to review their impact
Bonus Module – iOS 14
How to prepare for the iOS 14 Changes and what exactly do they mean for marketers
How to set up your account and campaigns in light of the iOS 14 changes
What’s covered in the 5 week intensive
5 Weeks, 5 invaluable online lessons, 5 interactive and highly entertaining webinars
This course is taught via blended learning. Each week a new lesson will be available online with how to videos, examples and downloadable templates combined with a weekly live, interactive webinar from course lecturer and Chief Nerd Lynsey, as well as access to email support and a closed Facebook group through the course. You will have access to the course content for 3 month after the course completion
-
Understanding the Algorithm and Auction Systems
How the Algorithms work and differ on Facebook, Instagram and LinkedIn
How the auction and bidding systems work
What is ‘Liquidity’ and how does it work on Facebook
2. The Advanced Ad Skills
Bidding and pacing your budgets for better results
How to create fast effective split testing, use dynamic creative and allow the AI to optimise your campaigns
How to scale campaigns that are working and how to save campaigns that aren’t
3. Analytics, Insights and Advanced Reporting
An in depth look at how to read Facebook insights
How to create more advanced reporting tools and gain deeper insights to campaign performance
4. Advanced Campaigns Strategies
Lead Generation Do’s and Don’ts
Strategies for Event marketing
Using Facebook ads in an Omni Channel ad strategy
5. eCommerce Campaigns
How to set up to sell on social media – product catalogues, pixels and Instagram Shopping tags
The eCommerce ads and how they work – dynamic ads, product catalogue and conversion events
Working with an Influencer to sell more products
Bonus Module – iOS 14 changes
How to prepare your accounts for the iOS 14 changes
Ways to improve your tracking after iOS14
Got Questions? We got answers
We are going to teach you skills beyond the basics of building an audience and retargeting. We are going to teach you how the algorithm works and how to get the best out of the tools and opportunities that aren’t commonly known within the industry. Lynsey is a very advanced Facebook advertiser working with Facebook as a consultant in the Technical Services program so you will get insights and knowledge that less than 100 people globally have access to.
Because Facebook platforms and polices change so frequently, the courses, videos, instructions and guides are regularly updated. And, you also receive 3 months access to all updated resources and tools to help you keep your fingers on the pulse.
No. This is not the place to start with Facebook ads. You need to know the basics including setting up ads, different types of audiences, installing a pixel ( or at least knowing what one does) before you will get any value from this course. We suggest starting with our Supercharge your Facebook ads basic course first before joining the advanced course.
An intermediate amount of knowledge will help. This would be being able to set up and run your own ads and read through the data you receive from them as a good place to start. You don’t need to be working in the ads field but have a good working knowledge so we can build from there.
We’re in a world where we don’t have time. So our courses are designed and broken down into easy-to-nibble bite sized chunks allowing you to learn as you go. This course is flexible so you can study where you like, when you like. Ideally, you will set aside 2 hours per week to get through the course, take in the information and instructions and learn how to apply it to your own business.
Yes – though it’s more about applying what you’ve just learnt. We don’t get out our red marking pen. Your homework is just an easy way to make sure you understand each module encouraging you to apply your new skills and tools. The more you embrace the course, the greater the chances for Facebook Ads success. While how much effort you apply is entirely up to you, we have especially designed the course so all the hard work has been done for you.
As a Facebook Blueprint Certified Marketer, FloSocial’s Chief Nerd Lynsey knows her s***! She’s an expert in Adult Vocational Education with over 250 courses internationally and more than 5,000 teaching hours in her career and was the Social Media and Content Manager for one of Australia’s largest ASX listed retailers. You’ll find Lynsey on the stage passing on her social media expertise for a minimum of 2 speaking engagements a week where people are captured by her onstage presence and passion for education and social media. She knows how to break things down so it’s easy to understand and apply without all the technical BS. Most importantly, she knows how to keep education fun and make learning stick.
Anyone who want to be able to run amazing Facebook ads whether for themselves, their own business or to work in the industry.
You can email us anytime during the course. You have unlimited dedicated online support where we hold your hand to see you make your way through each step. In saying this, the course has been designed so all the hard work has been done for you. We also keep spots limited so you receive quality individual attention – because this course is all about your Facebook Advertising Success.
