5 Modules taught through a blend of online content and virtual lectures
Get over 15 downloadable and ready to use templates
Learn how to work with all industries and types of clients
Get one on one support and guidance throughout the course
“I started the Advanced Ads course just after we decided to give our business a massive rebrand. Lynsey not only helped us gain knowledge & insight into the steps we needed to take, how to effectively generate leads & income through socials, and gain us so much more brand exposure across the relevant states & industries, but also did it all with such enthusiasm & excitement for our project. We definitely felt like Lynsey became part of our team as she was always around to answer a Facebook question, or talk through our problems/discoveries on the next week of the course.”
Hey – I’m Lynsey and I’m a (slightly obsessed) Facebook™ Marketing Super Nerd.
I founded FloSocial to fill a gap in the education of Social Media Marketers and Media Buyers who want to learn the highest level of Facebook Advertising without any wanky “guru” systems or get rich quick schemes – just solid fundamental best practise and the advanced strategies and techniques available with the Facebook advert system.
No wank. No Jargon. No Gurus.
So why should you listen to anything I say … well I am not kidding about being a Facebook Marketing Super Nerd. Here is part of my wrap sheet:
- I was one of the first consultants to invited into to work with Facebook in their Facebook Technical Services Partnership Program ( I got trained and paid by Facebook to work as a subcontractor for them on their clients technical ad set up )
- I was also part of the top tier of the Program and become a Certified API developer #girlpower #chickswhocode
- I lectured for the University of Sydney on all things Facebook and Digital Marketing
- I write for Social Media Examiner on Facebook ads ( surprise surprise )
- I have managed over $6 million dollars of ad spend over my 7 year career across a huge variety of sectors ( like everything from dish sponges, Sheep Siemen ((you read that correctly)) cars, national retail chains, solar panels, software, events, biscuits, rural charities, charcoal, nappies, holidays)
- I speak and deliver training all around the world
Hey – I’m Lynsey and I’m a total Facebook™ Nerd.
I am one of Australia’s leading and most qualified Facebook™ Marketers and platform educators. I work as a Consultant for Facebook™ as a verified partner within their Facebook™ Technical Services Partner Program – you can even verify me here.
I am the founder and Director of FloSocial and over my career as a Social Media Manager I have been responsible for over $5 million in ad spend, consulted with the countries leading social and digital marketing agencies and educated over 5000 business owners and marketers.
I present Social Media and Digital Marketing courses for the University of Sydney and write for the world’s leading Social Media Publication – Social Media Examiner.
I have created this course to up skill and prepare Social Media Managers for a happy, successful and sustainable career in the Social Media Marketing Industry, giving them the guidance and best practise I have learnt from running a successful agency and how to avoid the pitfalls I encountered when I first started out.
Who this course is for
This course is for anyone who wants to become a Social Media Manager as a full time job, a side hustle or to compliment their existing services
Freelance Social Media Consultants – Learn how to stand out, manage clients like a pro and get the latest updates and best practise ideas
Career Changer – want to be your own boss and work in a high demand and high paying industry? you are in the right place
Side Hustlers – want to top up your income or start getting a taste for the freelance life? This course will help you manage your clients in fast time efficient ways and get paid well as you do it!
What’s covered in the 5 week intensive
5 Weeks, 5 invaluable online lessons, 5 interactive and highly entertaining webinars
This course is taught via blended learning. Each week a new lesson will be available online with how to videos, examples and downloadable templates combined with a weekly live, interactive webinar from course lecturer and Chief Nerd Lynsey, as well as access to email support and a closed Facebook group through the course. You will have access to the course content for 3 month after the course completion
-
Welcome to the Social Media Industry
The Industry and the different Social Media roles available
How to determine and price your services
How to pick your niche and position yourself as the go to expert in your field
2. How to successfully and easily onboard new clients
How to start working with your first client
How to create a seamless onboarding process for your new clients
How to create a scope of work ( get paid for your time )
3. Auditing, briefing and creating a client strategy
How to audit and account and create a strategy for your clients
How to rapid fire test your ads and test your audiences
How to assign KPI’s and build out timelines
4. Reporting, Proving ROI and Keeping your Clients Happy
How to set up various types of Social Media reports and dashboards including Facebook attribution, Google data studio and use third party tools
How to track and prove the ROI of social media campaigns
Client management systems and tricks to keeping them happy
5. The Social Media Managers Survival Kit
All of your ready to use, downloadable documents you need to manage your clients
The apps, tools and systems you need to manage multiple social media accounts smarter
Where to find all the tools, resources and support you need to run a Social Media Agency
What’s covered in the 5 week intensive
5 Weeks, 5 invaluable online lessons, 5 highly entertaining webinars
This course is taught via blended learning. Each week a new lesson will be available online with how to videos, examples and downloadable templates combined with a weekly webinar from course lecturer and Chief Nerd Lynsey, as well as access to email support and a closed Facebook group through the course. You will have access to the course content for 3 month after the course completion
-
Welcome to the Social Media Industry
The Industry and the different Social Media roles available
How to determine and price your services
How to pick your niche and position yourself as the go to expert in your field
2. How to successfully and easily onboard new clients
How to start working with your first client
How to create a seamless onboarding process for your new clients
How to create a scope of work ( get paid for your time )
3. Auditing, briefing and creating a client strategy
How to audit and account and create a strategy for your clients
How to rapid fire test your ads and test your audiences
How to assign KPI’s and build out timelines
4. Reporting, Proving ROI and Keeping your Clients Happy
How to set up various types of Social Media reports and dashboards including Facebook attribution, Google data studio and use third party tools
How to track and prove the ROI of social media campaigns
Client management systems and tricks to keeping them happy
5. The Social Media Managers Survival Kit
All of your ready to use, downloadable documents you need to manage your clients
The apps, tools and systems you need to manage multiple social media accounts smarter
Where to find all the tools, resources and support you need to run a Social Media Agency
Got Questions?
Yes BUT this course is not designed to teach you how to run ads ( see out Facebook ads courses for that ) this course is to help you set up as a Social Media Professional and be able to manage other people social media ads.
Best practise and ways of improving efficiency always change so, the courses, videos, instructions and guides are regularly updated. And, you also receive 3 months access to all updated resources and tools to help you keep your fingers on the pulse.
Absolutely! This online course is designed to take out all the jargon, BS and complicated geek speak so you understand how to run successful Facebook Ads. You can also ask questions with unlimited online support and the members only Facebook page. What you do need is wifi access, a device to work from (preferably a tablet, laptop or desktop for a nicer experience, though your smartphone works too) and a running Facebook Ad or Business Manager.
We’re in a world where we don’t have time. So our courses are designed and broken down into easy-to-nibble bite sized chunks allowing you to learn as you go. This course is flexible so you can study where you like, when you like. Ideally, you will set aside 2 hours per week to get through the course, take in the information and instructions and learn how to apply it to your own business.
Yes – though it’s more about applying what you’ve just learnt. We don’t get out our red marking pen. Your homework is just an easy way to make sure you understand each module encouraging you to apply your new skills and tools. The more you embrace the course, the greater the chances for Facebook Ads success. While how much effort you apply is entirely up to you, we have especially designed the course so all the hard work has been done for you.
As a Facebook Blueprint Certified Marketer, FloSocial’s Chief Nerd Lynsey knows her s***! She’s an expert in Adult Vocational Education with over 250 courses internationally and more than 5,000 teaching hours in her career and was the Social Media and Content Manager for one of Australia’s largest ASX listed retailers. You’ll find Lynsey on the stage passing on her social media expertise for a minimum of 2 speaking engagements a week where people are captured by her onstage presence and passion for education and social media. She knows how to break things down so it’s easy to understand and apply without all the technical BS. Most importantly, she knows how to keep education fun and make learning stick. Lynsey knows first hand how social media agency cowboys take your money with lots of promises and no results.
You can email us anytime during the course. You have unlimited dedicated online support where we hold your hand to see you make your way through each step. In saying this, the course has been designed so all the hard work has been done for you. We also keep spots limited so you receive quality individual attention – because this course is all about your Facebook Advertising Success.