What is accelerated delivery

Facebook has 2 pacing options when spending your budget on your ads - a paced system that delivers evenly over your time frame or an accelerated delivery option that spend the budget as quickly as it can find options within your allocated bid [...]

What is 4D Liquidity

Liquidity is the term given to allowing Facebooks Machine learning to optimize your ads across your ad sets, budget, placements and creative

What is Campaign Budget Optimisation

Campaign budget optimisation is Facebooks way of spending your advert budget on the best performing ad set rather than deciding which audience is working best

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