What is 4D Liquidity

Liquidity is the term given to allowing Facebooks Machine learning to optimize your ads across your ad sets, budget, placements and creative

Facebook Dynamic URLS

Dynamic URL parameters can help us when using a third party tracking tool like Google Analytics to track the impact of campaigns.

Adding a Facebook Pixel

Facebook has partnered with most websites platform providers to make adding a pixel to your website quick and easy. Manually adding the code is still possible but Facebook will try and recommend you use it's integration

Event Manager

Event Manager show us all of the 'events' the Facebook Pixel or Conversion API can see whether they were influenced by an advert or organic traffic

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