What is 4D Liquidity
Liquidity is the term given to allowing Facebooks Machine learning to optimize your ads across your ad sets, budget, placements and creative
Facebook Dynamic URLS
Dynamic URL parameters can help us when using a third party tracking tool like Google Analytics to track the impact of campaigns.
Adding a Facebook Pixel
Facebook has partnered with most websites platform providers to make adding a pixel to your website quick and easy. Manually adding the code is still possible but Facebook will try and recommend you use it's integration
Event Manager
Event Manager show us all of the 'events' the Facebook Pixel or Conversion API can see whether they were influenced by an advert or organic traffic