Want your audience being your advocates and doing most of the content creation hard work for you? This is not some weird Utopia that doesn’t exist. Many brands are leveraging the power of their followers to do the hard work for them and getting their users to create their [...]
Facebook has made huge changes to Messenger over the last year. Before, it was just a simple way to chat with your friends, your family, to see when people were online but now it's grown and developed into a huge potential for businesses. There are four key things you [...]
As much as this upsets us to hear but we are not Wizards ( *nerdy wimpers heard all around the FloSocial office*) we rely on a series of apps and programs to help us run and manage social media content and avert campaigns. So here in our nerdy [...]
Recent events like United Airlines scandal have reinforced the importance for brands to have a solid crisis management plan in place for their social media channels and be ready to action them at any time ( just in case one of your employees beats up an airline passenger or [...]
We spent the weekend at FILEX - one of the largest conferences and trade shows for the Fitness Industry in the world. It was full of brands coming up with exciting and unique ways of encouraging visitors to interact with them and follow them on social media. Here are [...]
The short answer - No! Let's face it, running a business is already time consuming enough without having to come up with something to post on Facebook everyday and the good news is - it's not necessary to post everyday. But why? Quality Vs Quantity - Facebook would rather [...]
One of the biggest frustrations businesses have with social media is how quickly things change. How do you stay up to date with social media when the campaign you ran last month has stopped working, what you thought you knew is no more and every time you login things [...]
For a small businesses or start ups every dollar you invest into your business is precious. Knowing how much to invest into your advertising can be tricky - you don't want to over stretch yourself and you don't want to under play it either - so how do you [...]
YouTube is much more than just a hosting site for funny cat funnies and epic gym fail compilations. It’s the second most used search engine in the world after Google (and yes – YouTube is owned by Google too). It’s a powerful platform for searching for information and can [...]