Why you only have 8.25 seconds to make an impression

8.25 seconds, slightly longer than a goldfish's memory? Boom! That’s the average attention span these days. 8.25 seconds to create a lasting impression or you’ve lost most people’s interest. Life is busy. People are impatient and want things fast; fast cars, fast internet speeds, fast food, fast responses and [...]

How Creepy can you Get?

How Creepy can you get? Okay full disclosure here but we have used social media to politely stalk people ( not in an “I'm in the bushes outside your house" type way ) more in a lets find out more about a business, brand, old school friend - and [...]

The New School on Hashtags

Hashtags have evolved and with the current changes to the Instagram platform, due to its merger and its acquisition from Facebook. The hashtag strategy that we've used previously may have changed, and it's important for you to be up to date with the new school on hashtags. Hashtags have [...]

How to get more User Generated Content?

Want your audience being your advocates and doing most of the content creation hard work for you? This is not some weird Utopia that doesn’t exist. Many brands are leveraging the power of their followers to do the hard work for them and getting their users to create their [...]

4 things you need to set up for Facebook Messenger

Facebook has made huge changes to Messenger over the last year. Before, it was just a simple way to chat with your friends, your family, to see when people were online but now it's grown and developed into a huge potential for businesses. There are four key things you [...]

The 5 Apps We Couldn’t Live Without

  As much as this upsets us to hear but we are not Wizards ( *nerdy wimpers heard all around the FloSocial office*) we rely on a series of apps and programs to help us run and manage social media content and avert campaigns. So here in our nerdy [...]

How to manage a PR crisis on Social Media

Recent events like United Airlines scandal have reinforced the importance for brands to have a solid crisis management plan in place for their social media channels and be ready to action them at any time ( just in case one of your employees beats up an airline passenger or [...]

How to get Social Media interaction at events

We spent the weekend at FILEX - one of the largest conferences and trade shows for the Fitness Industry in the world. It was full of brands coming up with exciting and unique ways of encouraging visitors to interact with them and follow them on social media. Here are [...]

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