In this Episode . . .

In this short and sweet episode of the Gospel of Social Media Lynsey talks you through the recent change to the Facebook default attribution model, what it is, how it’s going to affect your ad campaigns and what you need to do about it now. Plus some insights into Facebook’s best free reporting tool – The Attribution Report.

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The Main Points

  • Facebook changed it’s default attribution model to 7 day click and a 1 day view
  • You can still use the attribution report to see longer attribution windows
  • You may need to warn your clients that their reporting will look different but performance will not actually change
  • Facebook is getting us ready for changes in pixel signals and performance
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