Split testing is key to a marketers success on the platform. Gathering feedback and data from audiences is key to making better decisions and optimising your ads, In this episode we will list the 5 areas that you need to look at in order to create useful and meaningful split tests for your adverts including budget, audiences, creatives and why you shouldn’t touch an ad in “learning phase”.

Key take outs from this Episode

  • Allow at least 48 hours before touching your ads

  • Image is a key area to test first as it’s responsible for most of the ads initial attention

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