Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing that is relevant and engaging is key to building trust, improving sales and creating customer loyalty. But navigating today’s crowded and rapidly evolving social media marketplace can be a challenge.
This course looks at how you can profile your customers to gain deeper insights into the types of content they want to consume and the best practices for creating low cost but highly effective content. We will cover the strategies behind content marketing and step-by-step ways to plan, create and schedule your content calendar. You will also learn how to track the effectiveness of content on your social media channels, website or blog.