Breathe new life into your social media posts
The new catchphrase for most businesses when no one likes your social media posts is “That bloody new Facebook algorithm!” The algorithm cops a lot of the blame. It’s been around for a while and it’s time to stop passing the buck and take accountability for the amount of interaction you’re getting on posts. You simply need to start posting more interesting content.
The definition of interesting is to arouse curiosity or catch the attention. Keep this in mind as you’re planning out your content calendar.
Before you get started there are a few things you need to take into consideration: What makes you stop scrolling and hit the like, wow, ha ha, sad or angry emoticons?
We log on to social media to see what our friends and family ate for breakfast or where they’re holidaying. We want to be entertained, fascinated and educated, not to be bored to tears. So, before you post anything, ask yourself two questions
- Would you click on the post you’re about to add to your newsfeed?
- Are you simply posting it because you are committed to a certain amount of posts per week?
We keep stressing the importance of video, yet so many businesses are still sticking to what worked for them in 2017—static posts and a gazillion hashtags. Our previous blog posts have covered how to create video on a shoestring budget and what you need to know before creating your video. We’ve given you the information on how long a video should be and what type of content you can use. So, you’ve got the tools, you simply need to start getting creative. Think about the type of video content that you click on. Don’t just create a video for the sake of creating video. Be strategic, make it relevant and most of all—interesting.
Use questions at the end posts
Whenever you post, invite your followers to join the conversation by using an open-ended question. These are questions that can’t be answered with a simple yes or no. What, when, why, where, who and how require more than a one syllable answer. For example; if you’re a fitness instructor, post a video demonstrating the correct technique to undertake an exercise. You could also include a question like “What do you find difficult about this exercise?” It may elicit responses from clients who describe their difficulties and therefore open up a completely new topic for your next video.
Contests are a great way to boost your interaction, particularly when followers are required to write a reason why they should win, why a friend should win or what they like most about your company. Competitions will often boost the number of followers you have, but after the winner is announced you’ll often witness a mass exit and that’s okay. You should at least get some followers who stay because they genuinely like your brand. With a glut of competitions, social media users are becoming savvier in what kind of competitions they’ll enter. If it’s a complex process, the prize needs to be worth the effort. Make sure you’re familiar with the terms and conditions of running comps on Facebook and Instagram.
If you can weave your business content around an important event or current affairs, people love to express their opinions. For example November 13 is World Kindness Day. You could do a live video feed of you telling a hairdressing client their haircut is free and capture their reaction. Or perhaps you’re a vet clinic, expressing your views on the Melbourne Cup is bound to get your audience talking.
Don’t post for the sake of posting! Plan out your social media content in advance and give yourself time to put more thought into each post. 2019 is just around the corner, so it’s time to start thinking about your social media strategies for next year. Our nerd herd at Flosocial are on standby if you need help. If you’re still not confident about pre-planning your social marketing, we can teach you our ways. Sign up for one of our upcoming social media courses today.