The Summary

Part 2 of creating a social media strategy will discuss how to create a paid social strategy with to suit a clients budget as well as and how to set KPI’s and benchmarks for them, plus what to hand over and what not to handover to the client

The Episode

Listen on Apple Podcasts
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The Summary

  • Understand the client’s budget before recommending a paid strategy to ensure they have enough budget to successfully run a paid campaign
  • Look at the size of their potential audience and how many people they already in the funnel and make recommendations on their budgets and how best to spend them
  • Review any historical advert activity to gain insights on performance
  • Outline a suggested funnel and ad campaigns with budgets allocated over the campaign
  • Walk the client through the strategy deck when you hand it over to explain your recommendations and how best to move forward
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