Looking for cheap ways to create video for social media?

One of the biggest loads of crock you’ll hear is that you have to spend a shitload of money to create video for social media. It’s complete bollocks. There’s no need for expensive camera equipment or hiring George Lucas for spectacular Hollywood effects. You don’t have to even be an Oscar-winning actor (although, Hugh Jackman, if you’re reading this…and would like to volunteer to be part of FloSocial’s video content you’ve got our dets!). We’ve put together a few handy tips on how to keep your marketing budget for video as low as possible.Use images

If you’re not comfortable in front of the camera, it’s simple to download an app like Ripl or iMovie. Then it’s just a matter of importing images you own (or you could even use stock images if you’re desperate) adding titles, transitions and music that’s free for public use). There’s a variety of different apps you can use for video production, and they’re all fairly straightforward drag and drop interfaces.

Use your smartphone

If you still don’t own a smartphone, you may be only one of a select few still in the dark ages. Shooting outside will give you the best results and use of a tripod will help reduce shaking for professional looking video.

Cartoon videos

Cheap apps like Moovly, Vyond, Animaker, and PowerAnimate will allow you to create your very own cartoons. It may take a little while to navigate the software, but once you get the hang of it, it’s fairly simple. Whether it’s a step-by-step instructional guide or promoting a product, you’ll discover creating animated videos is not just great for your social networks, but seeing the end product is fun!

Screen Tutorials

People are always looking for how-to guides. Whether it’s how to set up a LinkedIn profile or Facebook page, or even how-to upload YouTube videos, there’s a super cool tool called Screencast-O-Matic. It records your computer monitor as you demonstrate how to complete tasks, which you can save and upload to your social media channels.


If you’re making a live action video, be sure to keep the outtakes. These can be absolutely hilarious and when linked together can provide light relief which should be well-received by your audience. You can compile into one file using iMovie or one of the other apps for a professional finish.


We’d love to see the video you create for your social media channels. If you don’t have a video strategy for your social media networks, talk to the nerd herd at FloSocial today.