4 Easy tips to get your brand noticed
So you’ve got yourself on social media. Now what? How do you get your brand noticed, when you’re only a small fry in an ocean full of big fish?
Have a clear strategy
Much like driving a car, unless you have a destination in mind, you’re going to end up driving around in circles without getting anywhere fast. Is your goal to boost brand awareness or promote a particular product? Once you have a clear idea of what you want to achieve, it gives you a starting point to plan your content. Let’s use an example of a personal trainer here. Generally, your busiest time of year is right after New Year, where those who are resolute in losing weight go in hunt of a fitness trainer or gym. With this in mind, you need to start mapping out your content leading up to and after New Year’s Eve. You might run special classes or events throughout the year, plot these moments out for the entire year. (Or bite-sized quarters—3 months at a time). If you need help with mapping out strategies to reach your goals, we run social media courses, which can equip you with the skills you need to build your own social media calendar.
Don’t buy fake followers or likes
Instagram and Facebook are now basing their algorithms around engagement and interaction from your audience. Fake followers won’t comment or like posts and ultimately, it will affect your results. It is better to have fewer fans truly interested in your brand, comment on your content and actually purchase your products.
Don’t become an oversharer
Everyone has that one friend on Facebook or Instagram that’s an oversharer inundating your newsfeed with photographs or reshares they think are funny. It can get to the point where you’re left wondering if they have anything better to do than spend all their time online. You end up scrolling past their posts or even hiding them. The same applies to businesses. Post too much and you’ll have your followers running for the hills. Your audience will hide your post and it will affect your engagement rates, or even worse…they may stop following you.
Nail it on one social media network first
Before you decide to join every single social media network at once, pick one and learn how to do it well. Not all networks are suitable for all business. Our beginner social media courses will teach you how to choose networks based on the audience you want to reach.
Our next round of courses start on October 30, 2018. Whether you’re a social media newbie or more interested in the reporting and analytics side of things, we’ve got easy-to-understand courses for individuals or social media parties for your entire company. Learn online or we can come to you. To find out more, contact us today.