Get a plan of attack to grow your Instagram audience


Yes, everyone wants lots of followers. It gives your account credibility and boosts your chances to be an Influencer but using dodgy tactics like buying followers and using chatbots to like and comment will see you sent to the Instagram naughty corner. You don’t need to break the rules to organically grow your audience. Organically means you’re getting genuine likes without forking out money.

  1. Engage with your followers

    Dedicate time every day to looking through your newsfeed. Like comments, answer questions and interact with your followers.

  2. Use your damn hashtags

    Yes, those things that look like waffles. You can use up to 30 of them, so go crazy! Ensure that you keep them relevant. If you’re stuck for ideas, research on what hashtags are trending. It’s an easy way to expand your reach.

  3. Don’t be scared to try new things

    If you usually post photos, change it up and try using Instagram TV or Instagram Stories. It can improve your reach.

  4. Use captions that are engaging

    Ask a question. Tell a story. Explain who’s in the photo. Use a quote. Whatever you write make it useful, unique and informative.

  5. Spy on your competitors

    Get your Magnum PI on and keep an eye on what your competitors are posting and how their followers respond. Take special note of what seems to work well and adapt the ideas to suit your audience.

  6. Don’t be too salesy

    There’s nothing wrong with shameless promotion occasionally, but if you keep pushing followers to BUY BUY BUY, then you’re to bore them to tears. We get on social media to be entertained and informed. There are subtle ways to promote your product without becoming a pushy sales type.

  7. Post user-generated content

    When your users tag you in a post, this is one of the easiest ways to get content without really doing any hard work. Generally, your followers will appreciate having their posts shared, but don’t forget to give credit where credit is due.

  8. Use marketing strategies outside of Instagram

    Link your website to your Instagram and include your handle on all correspondence, TV and press advertisements, business cards etc.

If you still feel like you need help learning how to grow your Instagram audience, you can sign up for one of our social media courses. Host a social media party at your office—we come to you and train your staff onsite or enrol for our online courses to study at your own pace.