The Summary

Lynsey is joined for an in depth episode all around influencer marketing with International Social Media expert and Author Neal Schaffer. Listen in as Neal shares his innovative and exciting strategies to use Influencer marketing within the Business to Business space as well as ways to get more employee advocacy, improve your reach and build a bigger more influential brand.

The Guest

Neal Schaffer is a leading authority on helping innovative businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives. Founder of the digital marketing consultancy PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book that is redefining digital influence and the variety of ways in which businesses of any industry or size can leverage influencer. Check out Neal’s Maximize Your Social Influence podcast for weekly marketing inspiration.

Reach out to Neal or learn more here:

The Episode

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The Transcript

Coming soon…

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