iOS14.5 and Other Facebook Updates You Need to Know
iOS14.5 is here! In this episode we discuss the changes, deadlines and new features rolling out in the wake of iOS14.5 as well as an algorithm change and a much needed new feature now available within Facebook
iOS14.5 has rolled out and ad costs are starting to be effected. It’s too early to fully compare figures but acquisitions costs seem to be reported at around 15% – 20% more
Advertiser’s have until the 5th of May to update Pixel events and making use they are from a verified domain before they stop being available to use within ad sets. Facebook will pause ad sets with unverified pixel events after this date
Facebook ads manager now shows that some data is not available and statistical modelling may be used to calculate results.
Facebook has announced testing of new signals to change the feed algorithm – full announcement here – https://about.fb.com/news/2021/04/incorporating-more-feedback-into-news-feed-ranking/
Scheduling is available for stories now via the Business suite app!