How to track ROI

Tracking ROI is a challenging thing on Social Media. There is so much data and so many ways our customers can interact with us – it can be difficult to see what is making a difference and what is wasted. To help us approach tracking the ROI as effectively as we can we need to understand more about the customer journey and how the customer is acquired

Creating a Campaign Road Map

FloSocia Connected

Before we run a campaign or start trying to figure out the ROI – it’s important to create a campaign road map so we can see what they crucial customer interactions are and put strategies in place to collect and analyse the data.

  • Where does the customer transaction take place?

  • How long is a typical customer journey?

  • What are the touch points the customer has and how does Social Media impact them?

Download a Campaign Road Map Tracker Here

Setting up your Tracking

Facebook Attribution

  • Campaign objectives are split into 3 categories – awareness, consideration and conversion

  • Under each category are adverts that help you achieve that objective

  • You are free to choose any advert

Which campaign objective would be best to collect more email addresses?

The Facebook Pixel

  • Campaign budget optimisation allows Facebook to control your budget and allocate to the best performing ad set

  • CBO is optional but recommended

  • You dont need to use CBO if you only have one advert set

Campaign Budget optimisation is the best option for getting the lowest cost ads!

Google Analytics

  • Campaign budget optimisation allows Facebook to control your budget and allocate to the best performing ad set

  • CBO is optional but recommended

  • You dont need to use CBO if you only have one advert set

Campaign Budget optimisation is the best option for getting the lowest cost ads!

LinkedIn Insights Tag

  • Campaign budget optimisation allows Facebook to control your budget and allocate to the best performing ad set

  • CBO is optional but recommended

  • You dont need to use CBO if you only have one advert set

Campaign Budget optimisation is the best option for getting the lowest cost ads!