So why is social media is great for driving sales?
There are 3 key reasons why social media is da bomb for driving sales
1) Customer data
2) Meeting your audience where they hang out
3) Ease of access.
Facebook has more customer data on its users than any other platform (FYI Facebook and Instagram are brother and sister and they share this info). It knows how its users live, what they like to do in their free time, who their friends are and which websites they like to visit and shop from – why?
Because we have been telling Facebook this stuff from the very day we signed up for an account. Now yes – that is kinda creepy but it’s actually a very good thing for both users and people trying to market to them. Data means Facebook knows what you will like and enjoy and keep the irrelevant and spammy ads away from you so you have a more enjoyable experience using the platforms and find more things you actually like.
Let’s say you decide to start running and start researching running workouts and apps, Facebook will tag your interests as running and so when a sports store has a sale on running shoes, it is likely to show you that advert because it already knows you like running. #winning
A win for you, the user, because you get cheaper running shoes!
As an advertiser, you win because don’t waste money trying to push adverts in front of people who are not interested in your product. You can get the right message in front of the right customer and save valuable dollars at the same time.