As a visual platform, Instagram is all about visually telling your story and inspiring your audience. It’s not about the singular post or video, but how all your posts and videos work together to create an overall look or moodboard for your brand. So this is where creative choreography comes into play.
Taking time to plan how each post will look when placed next to other posts is key to creating a visually balanced account. Companies and brands go even further, using an Instagram Post format by splitting a single image into grids: this is called 3square (covering 3 instagram square posts) or 9square (covering 9 instagram square posts).