Like an Ad, But Not Quite
Facebook has evolved into a Pay-To-Play platform. This means if you want people to see your posts, you chances are much better when you boost it for a small advertising spend. But why?
The amount of content being posted to Facebook per second is astonishing. All Facebook users have friends, family and pages they follow and watch. It’s difficult keeping track of every single post from your friends, family and business pages you like. There’s. Just. So. Much.
For the best user experience, Facebook has created a very sophisticated Algorithm (fancy pants maths calculations involving formulas to work this stuff out for them). This Algorithm selects the content you see when you first look at your newsfeed while displaying the kind of advertisements that should interest to you.
If we want our content to get seen by more people, we need to make sure we are helping Facebook deliver a great experience to its users.
This means our content needs to