Blendtec became popular for its viral marketing campaign where people loved watching various objects being obliterated. From iPods to iPhones, marbles and golf balls, Tom was able to prove Blendtec blenders are built to last.
Followers then started sending in requests for item they wanted to see go in the blender – everything from Justin Bieber dolls to remote controls and more have been demolished – much to the audience’s delight. The video series was genius: while it’s entertaining, it also showcases the product’s strength in action – a bloody good blender!
Results from the popular series of Blendtec’s YouTube Channel come close to a million subscribers, with more than 28 million video views while reporting a 700% increase in sales. Not bad when the cost of the original exercise came to $100 of video equipment.
Blendtec became popular for its viral marketing campaign “Will It Blend” where Founder Tom Dickson blends different products from iPods to iPhones, marbles, golf balls, remote controls and more to prove how Blendtec blenders are built to last.