Hashtags Rule

WTF Is A #

Hashtags are little search markers added to our Posts and Stories to help them be found and categorised on Instagram. Hashtags extend your reach and help your posts get discovered by more people. Tagging on the ‘gram is key to being seen outside of your Followers’ circles.

Instagram lets you tag in 4 ways

  • Hashtags on Posts and Stories help Content be found in its relevant category

  • Geo Tags allow Posts to be associated to their location

  • Product Tags allow Instagram Shopping, linking the Post to their products online

  • Tagging other accounts in Posts or Stories builds community and shares the Insta Love ❤️  You can tag up to to 20 other accounts per Post by tapping on the tag people function and searching for them

  • You can’t tag Private Accounts

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How To Be #hashtagawesome

Using Hashtags

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Instagram allows you to use up to 30 hashtags per post and 11 hashtags on your Instagram stories, but quite a bit of confusion kicks in when it come to which tags to use and where.

  • Use up to 30 hashtags per post. You don’t need to use all 30 but we say, the more the better. Most brands use about 10 – 15 hashtags.

  • You can include hashtags in the Description Caption or the first Comment beneath the post. We prefer using the Comment section as it looks cleaner and stops your Facebook Posts looking messy if shared across Facebook – ‘cos Facebook doesn’t like hashtags. What this all means is when you Post, add your hashtags immediately below to the Comments.

  • Use different hashtag combos with your posts. Keep them relevant.

  • Save time by saving your hashtag groups into the Notes app or a file on your smartphone so you can copy and paste when needed.

How To Pick The Right Hashtags

Some hashtags are used so much, they start attracting autobots. Overused hashtags don’t provide any useful coverage, so we have to be selective with the hashtags we do use.

Hashtags can be divided into 3 groups: we suggest you use a mix of all 3.

  • Hyper Relevant Tags
    This means the hashtag is so descriptive, it can’t be mistaken for what you are or are about and are ideal for branding. An example would be #bondibeachbarbershop

  • Relevant Tags
    These hashtags are applicable to your business, topic or content. An example would be #barbershop #barbers

  • Generic Tags
    These hashtags are less descriptive of what you do but offer more coverage and reach. An example here would be #bondibeach #haircut #hair

Using all 3 sets of tag types provides a good mix of useful, targeted reach and coverage.

Understand more about hashtags from our blog How To Write Perfectly Awesome Hashtags >here.

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Geo Tagging

Geo Tags – or Location Tags – allow our Posts to be tagged to a specific location such as a country, state, town or area.

  • Posts can be tagged to a location – great for bricks and mortar businesses when your clients can also tag themselves there.

  • Great when added to Posts and Stories

  • Search. For example, search for all of Posts tagged #newyork with all recent and popular posts separated according to location

  • Watch our video for step-by-step instructions tor adding Geo Tags to Instagram Posts

Product Tags

Instagram supports a shoppable feature called Shopping Tags. This allows your eCommerce Business Account a tappable Product Tag on your Post, which, when tapped, opens to further information about that Product as well as link to that product’s online page online.

Shopping Tags have a strict set of rules in place which can make them unavailable to some products or services;

You can’t have Shopping Tags if you

  • Sell a service or product that is not physical

  • Sell prohibited items such as alcohol, tobacco, dangerous or age-restricted goods

  • Don’t have an online store or online catalog of goods

If you are eligible for Product Tags, then you need to follow certain steps for your Business Account.

You must have

  • Business Profile Account and be linked to a Facebook Business Page

  • Product Catalog logged with Facebook and linked with your Account through Business Manager

  • Meet to Instagram’s rules and standards

Once you meet all of these rules, you can tag your products and have them featured in your Posts from the Tags Menu.

WTF Is An Autobot?

And Why Does It Like Tags?

Have you ever had a random Account comment on your Post? It could have been something really generic such as “Great pic!” or something more annoying like “Hey! Check out my profile @annoyingbot”. Or have you even noticed a bunch of new Followers only to find the next day, they’re gone? Fear not. You haven’t done anything bad. Instagram has a slight autobot infestation – and it’s super annoying.

Autobots are software set to Like, Follow and Comment on Instagram Posts. They’re created to crawl out, search and target, based on hashtag categories. An autobot can be programmed to like every Post with the hashtag pizza, as an example; and will trawl through Instagram liking all posts with #pizza. It’s not a real person leaving those annoying comments, it’s their bot – and Instagram is fighting back by clamping down on this practice.

Plenty of sites and services promise to grow your account using organic followers. The truth is, this is all done using autobots. Using bots breaks Instagram’s community guidelines, which means Instagram can ban and delete your Account.

Avoid Bots by following these guidelines:

  • Use quality, niche hashtags to grow your reach

  • Be consistent in posting and quality of your content

  • Take time to engage: reply to comments, Like other Posts, Follow Accounts that genuinely interest you

  • Be patient. This is a relationship building game, not a popularity contest. There are no shortcuts.

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Happy #hashtagging