These are the questions you need to ask yourself first.
Decide why you are working with an Influencer.
What is your goal and how will they help you reach that goal?
Influencers are great for building awareness and trust in your brand, but they might not be right if your goal is a short sales-driven campaign. Think of their work as more of a slow burn.
Consider who is best to represent your brand.
Just because someone is popular doesn’t mean they will connect with your customers. Working with the wrong influencer can damage both your and the influencer’s brand. It’s like when you see celebrities on dodgy TV commercials for a product they clearly don’t care about. It comes across as fake and inauthentic. You need to think about who your customer will like and be inspired by.
Set a budget
Form a spending plan, understanding that seeing direct results from your spend will take time.