In 2016, Instagram put Snapchat into a choke hold by releasing it’s own version of short shelf-life content: Instagram Stories.
An Instagram Story is short video or image that once posted, lives on the feed for 24 hours before disappearing (into our page archives). They play sequentially and have many features to make them more engaging. In fact, they have become so utilised that Facebook/ Instagram opened them up to the advertising platform, allowing Instagram Story Ads.
So Why Post A Story Rather Than A Post?
An Instagram Story is great way to take you audience behind-the-scenes and show them the day-to-day or special moments from your business.
An Instagram Post lives forever on your feed and should be more polished, ready to stand the test of time.