Why Ad Tracking BENEFITS everyone
Ad tracking is vital for both the users and the advertisers to understand how ads are being perceived. Users of all Social Media platforms use them for free, they get access to tools and services at no charge, in exchange for seeing a few ads each time they use the platforms ( just like when you watch TV or read a magazine ) in order for the Social Media platforms to be able to keep building and providing services for the users they need to make a revenue and this is where advertising comes in – they sell ads to advertisers.
If a User opts out of all ad tracking we can never learn what they want to see from an advert and it means the adverts they do see ( as they will see ads on the platform to use it for free) become less relevant to them. They are less likely to see products and services that would be interesting to them as we cannot track their behaviour to provide them with relevant ads.
The advertisers will also now suffer as we will lose some visibility of how ads perform and who best to show them to, making our audiences less relevant and our ad budgets less effective