It is the line between Selfies and Self Promotion that becomes blurry. Unfortunately the world of #FITSPO has us all focused on how many Likes our Post gets, or how many Followers we have. You might equate high numbers of Likes and Followers with success, and so fall into the trap of thinking it will benefit your businesses. At the end of the day, the number of Likes, the number of Followers and the number of Fans you have on Social Media means absolutely nothing to the bottom line of your business. It’s not about the number of Fans you have, but how engaged they are with you. It is better to have 100 people who love you on Social Media, sign up for your services and buy your products, than 10,000 followers who aren’t really interested.
It’s definitely great to have a massive fan base, but if nobody’s buying what you’re selling, it all means nothing other than supplementing your ego rather than supplementing your income.