Facebook: The Godfather Of Social Media Platforms
18 million users per month 2020
While Facebook is not the first ever social media channel, it’s definitely the biggest and most powerful. Facebook allows you to connect with friends and family and share pictures and videos. It also has a powerful advertising platform for businesses to leverage from Facebook’s incredible data accumulation.
Facebook has incredible insights and information about its users. This makes it one of the most powerful advertising platforms in the world. Best of all, it’s relatively inexpensive to get started.
Instagram: Facebook’s Little Sister
9M Australian users per month in 2020
As a photo and video sharing platform owned by Facebook, Instagram continues to rapidly grow. It is quick to learn, easy-to-use, fun to share images and short videos and great for building strong connections and realtionships with followers and brands. When Facebook purchased Instagram in 2012, the takeover would revolutionise social media advertising.
Youtube: The World’s 2nd Largest Search Engine
10M Australian users per month in 2020
With Google the number #1 search engine, YouTube – also Google owned – comes in at number #2. As a video sharing platform where millions of users seek information, how-to and funny cat videos, Youtube is designed solely for sharing and viewing video content. The advertising platform is limited, but the channel itself can be of huge value to business.
Snapchat: The Teen Revolution
5M Australian users per month in 2020
As a video and chat messaging platform, Snapchat allows users to send videos and messages that disappear after 24 hours. Hugely popular with the under 35 market, Snapchat is one of the fastest growing and most widely used channels. Even though the demographic is young(er), Snapchat shouldn’t be overlooked by businesses wanting to market their products and services to Millennials and Gen Y.
Twitter: News & Celebrities
4M Australian users per month in 2020
Twitter is a news and messaging channel where users can “tweet” short messages and links to each other. While it is exceptionally popular in the US, Twitter hasn’t been fully adopted into Australia market with the number of users continuing to decline at the fastest rate of all social media platforms. Its limited capabilities and declining popularity makes it the least useful platform.