An Introduction to
Facebook™ Ads

Learn how to make money for your business from Facebook Advertising.

Don’t you just love it when you effortlessly set up a Facebook ad campaign in under 10 minutes and it starts generating you thousands of dollars worth of leads and sales straight away… ha ha – yup we know! It’s techy, it changes all the frikin time and it can be hard to see what is actually working!

But Facebook ads do work and they can get easier to run and track your return and that’s exactly why we created this course!

We make Facebook Advertising simple so you can DIY Facebook Ads.

FloSocial Target

This course will cover the following

  • How the Facebook algorithm works and what you need to do to make it happy

  • What makes a good advert and how to build one from scratch

  • How to use and set up Facebook’s tracking tool – the Pixel

  • How to create different types of audiences and when to use each

  • What order to use Facebook ads and how to make a sales funnel

  • How to read your results and make decisions with your budget and ad spend

  • How to pull it all together and create a marketing plan

FloSocial Learning



Learning style

pace FloSocial

Self paced

Time to complete

FloSocial Planner

12 – 18 hours


FloSocial Ideas



RRP $297

Sign Me Up Scotty!

Who should do this course?

This course is for you if…

  • You have just got started with Facebook ads or boosting posts but your not seeing results
  • You want to take the guess work out of setting up ads and reading results
  • You want to know your ads are actually getting your results
  • You have a website and want to link up your Facebook account to understand more about your customers
  • The numbers scare you and you want to know how to read the reports
  • you want a step by step approach

The “No Wank” learning approach

We walk you through this course step by step in plain English with no wanky, marketing buzz words or tech talk. We screen cast and narrate videos to show you exactly how to do things and we use case studies, videos and exercises to make sure you can actually use the information and start to apply it straight away to your own circumstances. Our course are updated regularly as soon as the platform changes happen  and you will have access to the course content for 6 months from your date of purchase.

Oh … and we have email support you can access throughout so if you get stuck or want to ask any questions – we are there for you Boo.

FloSocial Smartphone
Sign Me Up Scotty!

Hey – I’m Lynsey and I’m a (slightly obsessed) Facebook™ Marketing  Super Nerd.

I founded FloSocial  to fill a gap in the education of Social Media Marketers and Media Buyers who want to learn the highest level of Facebook Advertising without any wanky “guru” systems or get rich quick schemes – just solid fundamental  best practise and the advanced strategies and techniques available with the Facebook advert system.

No wank. No Jargon. No Gurus. 

So why should you listen to anything I say … well I am not kidding about being a Facebook Marketing Super Nerd. Here is part of my wrap sheet:

  • I was one of the first consultants to invited into to work with Facebook in their Facebook Technical Services Partnership Program ( I got trained and paid by Facebook to work as a subcontractor for them on their clients technical ad set up )
  • I was also part of the top tier of the Program and become a Certified API developer #girlpower #chickswhocode
  • I lectured for the University of Sydney on all things Facebook and Digital Marketing
  • I write for Social Media Examiner on Facebook ads ( surprise surprise )
  • I have managed over $6 million dollars of ad spend over my 7 year career across a huge variety of sectors ( like everything from dish sponges, Sheep Siemen ((you read that correctly))  cars, national retail chains, solar panels, software, events, biscuits, rural charities, charcoal, nappies, holidays)
  • I speak and deliver training all around the world

Your Course Outline To Facebook Ad Success


Facebook Essentials
Understand how Facebook Works

FloSocial Build

Anatomy Of Great Facebook Ads
Building Facebook Ads

FloSocial Ideas

The Power Of Pixels
Find your customers
and build your audience

FloSocial Split Testing

Split Test For Success
Which ad version works best

FloSocial Supercharge

Now Let’s Supercharge
Creating sales funnels

FloSocial Return On Ad Spend

Return On Ad Spend
How much to spend and when

FloSocial Apps

Apps & Analytics
Secrets and tools to managing your ads

Training Options

Buy just this course

Immediate access.

Available for 6 months.

Just this Course

One time payment of $297.

Join the AAAA Membership and get access to all of our courses!

Immediate access.

Cancel anytime.

This course and all the rest!

Monthly payment of $97.

Supercharge Facebook Ads is a 7 week online coaching course that takes out all the BS, technical jargon and complications of running Facebook Ads to give you all the skills and tools you need. The online course is aimed at everyone, from startups to small businesses, entrepreneurs, franchises and anyone else who finds Facebook Ads complicated and confusing.

Because Facebook algorithms (we call them clever robots) change so frequently, the courses, videos, instructions and guides are regularly updated. And, you also receive 12 months access to all updated resources and tools to help you keep your fingers on the pulse.

Absolutely! This online course is designed to take out all the jargon, BS and complicated geek speak so you understand how to run successful Facebook Ads. You can also ask questions with unlimited online support and the members only Facebook page. What you do need is wifi access, a device to work from (preferably a tablet, laptop or desktop for a nicer experience, though your smartphone works too) and a running Facebook Ad or Business Manager.

You do need to have Facebook Ad or Business Manager set up first. If you don’t know how to do this, we recommend you start with the Social Starter. This 4-week online course starts you on the basics of social media and builds you to Social Media Success with easy step-by-step instructions, videos and guides. It’s the course for everyone – and no techy jargon. And we’re together every step of the way.

We’re in a world where we don’t have time. So our courses are designed and broken down into easy-to-nibble bite sized chunks allowing you to learn as you go. This course is flexible so you can study where you like, when you like. Ideally, you will set aside 2 hours per week to get through the course, take in the information and instructions and learn how to apply it to your own business.

In your course, you will need to
Read the content
Watch instruction videos
Participate in Q&A Facebook Live sessions
Apply your newly learned knowledge
Ask questions in the members-only Facebook Group while networking with others
And that’s just the learning part. The other part where you apply as you learn depends on you. But the whole point of this course is for you to learn at your own pace in the comfort of your own home with our support nd attention keeping you accountable – so you complete the course. And with 12 months mentorship and recourses access, you can come back for references and refreshing.

Yes – though it’s more about applying what you’ve just learnt. We don’t get out our red marking pen. Your homework is just an easy way to make sure you understand each module encouraging you to apply your new skills and tools. The more you embrace the course, the greater the chances for Facebook Ads success. While how much effort you apply is entirely up to you, we have especially designed the course so all the hard work has been done for you.

As a Facebook Blueprint Certified Marketer, FloSocial’s Chief Nerd Lynsey knows her s***! She’s an expert in Adult Vocational Education with over 250 courses internationally and more than 5,000 teaching hours in her career and was the Social Media and Content Manager for one of Australia’s largest ASX listed retailers. You’ll find Lynsey on the stage passing on her social media expertise for a minimum of 2 speaking engagements a week where people are captured by her onstage presence and passion for education and social media. She knows how to break things down so it’s easy to understand and apply without all the technical BS. Most importantly, she knows how to keep education fun and make learning stick. Lynsey knows first hand how social media agency cowboys take your money with lots of promises and no results.

This course is aimed at everyone, from startups to small businesses, entrepreneurs, franchises and anyone else who finds Facebook Ads complicated and confusing.

You can email us anytime during the course. You have unlimited dedicated online support where we hold your hand to see you make your way through each step. In saying this, the course has been designed so all the hard work has been done for you. We also keep spots limited so you receive quality individual attention – because this course is all about your Facebook Advertising Success.