Strengthen your Social

Social Media marketing  for Fitness Professional, PTs and Gym Owners

Need more leads for your club or PT business? You know you should be doing social media but your not sure where to start or what’s actually working for you?  This is the course for you. This course has been specifically written for the Fitness Industry by Fitness Industry Professionals.

We understand the unique challenges that come with running a fitness studio, club and PT business ( cos we have actually done this too ) and know that you need time efficient social media strategies that will help you build more leads and find more clients.

Yes – I want to Strengthen my Social

Strengthen Your Social

Social Media Marketing Education for Fitness Professionals, PTs and Gym Owners.

Want To Harness The Power Of Social Media?

Need more leads for your club or PT business?

Know you should be doing Social Media but not sure where to start or what works best for you?

Then you need Strengthen Your Social: the online course that breaks down all the complicated techy talk with Social Media Marketing, specifically written for the Fitness Industry by Fitness Industry Professionals. We understand the unique challenges that come with running a Fitness Studio, Club and PT Business – ‘cos we’ve actually done this too. We know you need time-efficient Social Media Strategies to build more leads and find more clients.

We make Social Media Marketing Education for Fitness simple, so you can DIY Strengthen Your Social.

Sign Me Up! Strengthen My Social!
This 6 Lesson Online Social Media Marketing Course walks you through all the steps to Upping Your Social Game so you understand how it works, promote your business, reach your target audience, generate leads, and know how and where to spend your marketing dollars to make more sales.
It’s a down-to-earth, easy to understand tailored online course to give you all the confidence and harness the power of Social Media for the big wide world of Fitness.

6 Modules
To Learn

FloSocial Video

Video Instruction

pace FloSocial

Learn At
Your Own Pace


End Of Course Quiz
For Education Credits

Sign Me Up! Strengthen My Social!

No Guru’s. No wanky systems or tricks. Just best practice for the Fitness Business.

  • How Social Media affects the Fitness Industry – the good, the bad and the Fitspo
  • The rules around advertising in Health and Fitness – what you can and can’t do
  • The difference between a Selfie, Self promotion and Social Proof
  • How to create lead funnels for your club or PT business
  • Client retention strategies
  • Planning, spending and returning your Investment

Your Course Outline To Social Media Marketing Success


Facebook Essentials
Understand how Facebook Works

FloSocial Build

Anatomy Of Great Facebook Ads
Building Facebook Ads

FloSocial Ideas

The Power Of Pixels
Find your customers
and build your audience

FloSocial Supercharge

Now Let’s Supercharge
Creating sales funnels

FloSocial Return On Ad Spend

Return On Ad Spend
How much to spend and when

FloSocial Apps

Apps & Analytics
Secrets and tools to managing your ads

Who Should do this Course ? 

This course has been written for Fitness Professionals like Club Owners, Personal Trainers, Group Fitness Instructors, Wellness and Health Coaches, Sports Coaches and anyone trying to advertise a business in the Fitness Industry.

Its full of specific examples of how social media marketing impacts the Fitness Industry as well as tackling common issues faced by Fitness Professionals and the best bit – it was written by marketing professionals who have spent 12 years working in and in support of the the Fitness Industry – we get you!

This course is pending with Fitness Australia for CEC approved. You must be a registered Group Exercise/ Gym Instructor in order to attain Fitness Australia CECs.

Got it! Sign me up to Strengthen my Social

Joining our Strengthen you Social Course will also give you access to our ongoing mentor-ship program Stay Awesome with FloSocial keeping you up to date with latest changes and updates across social media.

Why should you learn with us?

We are Facebook Accredited!

Founder and Director Lynsey Fraser is one of Australia’s BluePrint Certified Facebook Strategic Planners. This is the top qualification available for Facebook marketers with the award is directly from Facebook. BluePrint Marketers undergo strict and really hard exams every year to remain part of the program.  This is the only accreditation available from Facebook and the award is recognized internationally.

No Cowboys allowed!

We are totes over the cowboys in this Industry .. like we know they have the coolest boots and the horse is pretty cute but we are sick of all the “get rich quick” an “here is a 10 step program to make a million bucks from one $5 Facebook advert!” programs out there.

Our Founder and Director Lynsey Fraser is not guru but she is an expert in Adult Vocational Education with over 250 courses runs internationally and over 5000 teaching hours in her career. Lynsey is also  a Facebook Certified Marketer, runs a successful Social Media agency and has worked with some of the leading global brands in her previous role as Social Media manager for one of Australia’s largest ASX listed retailers.

Lynsey is a sought after Speaker and Presenter and former lecturer on the Diploma of Social Media Marketing and the Diploma of Marketing and Communication

And sometime she can be really funny… sometimes

Let’s do this – Strengthen my Social

What our students have said about us…

I took my team to FloSocial Social Media Training where we collectively found it to be an invaluable experience. It covered strategy and advertising across Facebook, Instagram and Youtube. While we don’t offer social media/ social media advertising to our clients, we do work closely with their digital teams, so this has further expanded our knowledge to better provide insight and suggestions. I will apply what we learnt to my business too – Brittany Bennett

Brittany Bennet - Happy FloSocial Customer
This course was so helpful and it was delivered in a non-techy way that was easy to understand and implement. I got so much out of it and am already benefitting from what I learnt – now, a pixel to me is not just a film company. This course has opened up a whole new world and given me confidence. Thank you! – Lee Holmes.
Lee Holmes - Happy FloSocial Customer