YouTube is much more than just a hosting site for funny cat funnies and epic gym fail compilations. It’s the second most used search engine in the world after Google (and yes – YouTube is owned by Google too). It’s a powerful platform for searching for information and can be a useful tool for Personal Trainers to sell to and retain more clients.
Why PTs should use YouTube?
Now YouTube is not for every personal training business, but if you run online coaching, group sessions, have a blog and convert most of your leads online via social or your website, then YouTube is definitely for you.
Why not create a YouTube channel that advertises how good you are as a Personal Trainer and what your highlights your unique strengths? It’s an opportunity to create short series of videos showing your group session or examples of your online training programs.
If you run online training programmes, think of YouTube as a way of going global! YouTube has a massive global audience and make your video content searchable to everyone around the world. It provides the opportunity to include adverts and click-throughs to your websites and social channels.
What kind of content should you upload?
When creating and uploading content to YouTube keep in mind your business objectives. A video showing you smashing a deadlift PB make a great advert for a strength and conditioning coaching, but maybe not as effective if your business focuses on special populations.
If you’re a Personal Trainer focused on corrective exercise, use short videos showing you working with clients (posted with their permission), or talk about common issues, to keep on point with your brand. You can also film short Q&A sessions to introduce your audience to your approach to fitness and training. You don’t need full scale production. A smart phone with a decent camera and sound will do, just turn it on its side to avoid big black lines (It loads better).
5 Key points to set up your YouTube Channel
- Channel cover art – this will identify your YouTube channel and link it straight to your brand. Use the same banner you have on your website resized for YouTube for brand consistency and recognition.
- Brand your videos – Within your YouTube channel, go to the Video Manager section. On the right hand side, select channel and then branding. This is where you can add your logo as a watermark. Your logo will appear on the bottom of each video you upload, identifying your content if it’s shared.
- Create a welcome video – When you land on a YouTube channel a welcome video will inform potential new clients what you’re about and the kind of content found on your YouTube channel. Keep it short and punchy. Sell yourself and recommend watchers to subscribe to your channel and tell them why. This video will be the first video any non-subscribers will see when they land on your channel.
- Tag and Title it – Remember most people come on to YouTube to find information with the words ‘How to …’ ranking highest in search terms. Title your videos by thinking about what potential subscribers will search for. For example; How to squat, how to build muscle, how to use a foam roller, how to avoid running injuries.
Make sure you tag your videos when you upload them. This is a bit like hashtags on Instagram and Twitter. It will help Google find your videos when people are searching for that kind of content.
- Link your website and social channels – If you run a blog on your website, then you can use your YouTube content in blog posts (just add a quick transcribe of the video as well to your blog, so you still get the benefit for you SEO. (Check out REV.com for transcription services). Make sure you link your website to your YouTube channel and place links to it in your descriptions under each video.
Creating and loading content to YouTube can be quick and easy. It gives people see you in action and opens up a world of new clients and potential.