The Summary OMG! This is a game changer! Instagram DM's are about to start allowing automation. Chatbots are coming to Instagram DM's in a very legal way. Lynsey is joined by online behaviour and communication expert Elly Hurley to discuss the latest updates on to Direct [...]
The Summary iOS14.5 has rolled out and the new world of tracking is taking shape. In this episode Lynsey will explain what aggregated event measurement is and what it is tracking for you when a user opt out from the iOS14 prompt. The Episode [...]
The Summary Lynsey is joined by special guest - Branding Expert Kady O'Connell from Sydney-based Creative Agency Kady Creative. Lynsey and Kady discuss all things about branding and how social media managers can create a stronger brand presence and align their social media marketing to more [...]
The Summary iOS14.5 is here! In this episode we discuss the changes, deadlines and new features rolling out in the wake of iOS14.5 as well as an algorithm change and a much needed new feature now available within Facebook The Episode Listen on [...]
The Summary Part 2 of creating a social media strategy will discuss how to create a paid social strategy with to suit a clients budget as well as and how to set KPI's and benchmarks for them, plus what to hand over and what not to handover to [...]
The Summary Lynsey shares how to create a social media strategy deck for clients or for your own business based on her years of being a successful Social Media Strategist for some of the largest global brands. This episode will cover how to start working with [...]
Heard a buzz about the Conversion API, seen it pop up on Facebook but not sure what it is. In this short, sharp little episode Lynsey will explain the Conversion API and why you need it in under 10 minutes! The Episode Listen on Apple [...]
The Summary Clients can be wonderful humans or they can be soul sucking demons sent to drive you insane and sometimes as a Social Media Manager we don't get the choice of who we work with. This episode will give you some tips and insights on [...]
No longer just a tween dance sensation TikTok is growing up and adding some interesting new features for Marketers. In this episode Lynsey discusses all of the new ecommerce tools and the pro's and con's of using TikTok to drive more online sales. The Episode [...]