13 01, 2021

Welcome to 2021 and Facebook is fighting with Apple

The Summary Welcome back to the Gospel of Social Media. It’s 2021 and things are already off to a big start with Facebook announcing new changes to Facebook Pages and details on what marketers need to do in preparation for the new changes being forced by [...]

17 11, 2020

How to stay sane whilst working in the Social Media Industry

The Summary Always being connected to your social media accounts and being too accessible to clients can take it’s toll on your mental health and burn out is a real issue in the Social Media Marking industry. In this episode Lynsey share her insights on how [...]

5 11, 2020

The Updates to Instagram and Chatbot Messaging

The Summary Lynsey is joined again by Online Communication Specialist Elly Hurley talking about all of the new changes from Facebook Messenger and how it’s now interacting with Instagram, Whatsapp and across other platforms plus how marketers can jump the queue and get Intra platform messaging [...]

26 10, 2020

Changes to Facebooks Default Attribution Model

In this Episode . . . In this short and sweet episode of the Gospel of Social Media Lynsey talks you through the recent change to the Facebook default attribution model, what it is, how it’s going to affect your ad campaigns and what you need [...]

6 10, 2020

The Do’s and Don’ts of Lead Generation on Social Media

Social Media and Lead Generation work together well when every step of the journey performs but when your lead generation campaigns stall – how do you know what’s going wrong or and what you need to change? In this episode Lynsey discusses ways to breakdown and analyse [...]

2 10, 2020

This Week on Social Media – 2nd Oct 2020

This Week on Social Media 2/10/2020 Facebook Updates it Default Attribution Window Facebook has changed it's default attribution window from 1day view and 28 day click to 1 day view and 7 day click. Facebook's statement is here: "Digital privacy initiatives affecting [...]

25 09, 2020

10 update to Facebook in September 2020

The Summary Facebook has been busy adding new apps, ad tools, targeting options, courses and insights to the platform – here is a run down of the 10 latest updates from Facebook that advertisers should be aware of in September  2020 plus a new way to stay up [...]

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