Social Media Predictions for 2019

If only there was some easy way to determine social media predictions for 2019. There’s one thing you can be sure of when it comes to social media is that it’s forever changing. Just when you think you know everything there is to know…BOOM! Algorithms change and you’re left floundering wondering what the next move is for your business. One of the best things you can do for your business is to align yourself with a social media company. Ahem…just like FloSocial (hint! Hint!). That way you don’t have to constantly be on the lookouts for updates or miss out on any important information pertaining to your business. We do that for you!

What’s around the corner for 2019 and what can your business expect? Despite not having social media superpowers or a crystal ball, you only have to look at the trends from the end of the year to see the direction social media will take. Take a look at some of our social media predictions for 2019.

LinkedIn will gain popularity

Facebook hasn’t been without its share of controversy, thanks to data breach and cyber-attacks, and Instagram wasn’t without drama. Yet in the background—quietly plugging along in the background— is the professional channel for networking with business movers and shakers, recruitment and a distinct lack of fakes news and viral videos. Yes, believe it or not, the business channel is continuing to gain popularity, particularly with B2B users.

Now, more than ever, it’s important for your business to make a move to include LinkedIn as part of your social media strategy. It’s a little different to Facebook in the way it’s set up and the way you grow your connections. With great tools like Sales Navigator, Company Pages, and Recruitment, it’s a good idea to ensure your LinkedIn skills are up to scratch. At FloSocial, we have a special offer on our Supercharge your LinkedIn training courses. Contact us for more information.

Realness

The social media world is tired of click bait and fake news. They want honesty and sincerity. Companies who resort to using bullsh*t headlines like “You won’t believe these shocking photos” are being penalised by social media networks. We crave realness. Not everything is awesome all of the time, and if your business can portray being real in a world that can be easily fabricated, your openness will be rewarded with loyal followers.

Artificial Intelligence

If you know nothing about the world of chatbots, we highly recommend learning about the difference they can make to you creating a personal experience for your followers. In our Facebook training course, we dedicate a week to looking at what chatbots can do for your social media.

We even provide you with resources so if you are techy-minded, you can create your own. It can be a little challenging, but the satisfaction that comes with teaching your bot to tell jokes is unparalleled. If you’re reading this blog on our FloSocial website, chances are you may have interacted with our bot. It tells jokes, not very good ones—but still.

Storytelling

Facebook stories and Insta stories really came into their own towards the end of last year. With Facebook Watch and IGTV, long-form video is certain to be used to convey stories. Storytelling grabs followers attention, but combining it with video (which is proving more popular than ever before) is just pure genius.

There are several ways you can use long form video to tell stories. Use a case study to highlight your service or product, short films with blatant product placement or straight to camera pieces where you candidly speak with no prompts or autocues—AKA realness.

If your social media skills need the cobwebs dusted off, and you’re ready to embrace the 2019 predictions for social channels, why not sign up for one of our comprehensive courses. They’re all in easy to understand terms that will help demystify the often complex world of social media. Whether you’re a beginner or have skills but feel a little dusty, we have a course that’s right for you.