The Summary

Being a professional Social Media Manager is more than just optimising campaigns and creating stunning Insta feeds, it has a host of legal considerations and requirements that need to be followed to ensure you keep yourself and your clients safe and compliant. In this episode Lynsey is joined by Lawyer Tegan Boorman from the Social Law Co who specialises in the legal aspects of Social Media Marketing.  Lynsey and Tegan discuss the things you need to set up as a Social Media Manager and how to work with influencers and run competitions amongst other crucial requirements – this is a not to be missed episode of the Gospel of Social Media but remember this is just info – it’s not legal advice.

The Guest

Tegan Boorman

Tegan is an Australian commercial lawyer who saw a niche market in creating commercial legal agreements for influencer marketing campaigns and collaborations, as well as terms and conditions for online businesses and digital courses. Social Law Co. was established to service that niche market.

During the course of her career, Tegan has acted for clients of various sizes, from small start ups through to companies listed on the ASX. Her industry expertise includes retail, publishing, travel, tourism and professional services.

On a personal note, Tegan is a mum to 2 young girls and lives on the sunny Gold Coast with her girls and husband (who is a criminal lawyer). She loves a glass or wine or a cocktail by the pool, to listen to podcasts whilst working out or driving and to have a good chat.

The Episode

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The Transcript

Tegan (00:00):

Welcome back to the gospel of the social media. And this is an episode that I’m so excited to make, and I’m so grateful for taken to join us on this one. It’s such a crucial area, guys. If you only listen to one of my podcasts this year, I just want you to listen to this one, because this is something that the social media industry needs to do better and needs to clean up. And that’s looking at all the legalities in our roles and our responsibilities about how we actually run promotions fair and legally.

Tegan (00:56):

So we have got the awesome Teagan joining us from the social law podcast, which is an Epic podcast, which has just launched. And I highly encourage you to go and look at and download and taking us here to answer some questions and some give us some insights into what we actually need to be doing as social media marketers, working in the industry to basically stay safe in our own responsibilities, compliance and, you know, not get harassed as sued, which is, you know, what we all want. So say you can, do you want to introduce yourself and sort of what you do within the industry and tell us a little bit more as well about the podcast that you’ve just launched because I’ve listened to an episode now ready and I’m hooked. So,

Tegan (01:36):

So I started just about 10 years ago I was thinking about this the other day, I had clients who were possibly involved in collaborations and it was sort of a real interest area for them. At least the clients that were growing really fast and they were using collaborations as a way of , you know, you could that great strategy. And I was getting more and more questions about collaborations. And then as social media was growing, I was starting to get more inquiries about, you know, the rise of the influences and collaborating with other brands online and, you know, the legalities of that. So , a couple of years ago I decided to just go completely all in on that after. I had my second child and , my husband had started a little firm like five, four or five years ago now.

Tegan (02:27):

And it started off initially just under that night, which is Boorman.  , and then I realized it really needed it, sorry, branding, because there’s the , the type of work that I was doing. And that’s when we sort of come up with social goal code, as possible would about a year after that. And having it on the list for so long? I decided to launch the social work podcast. So on that podcast, we talk about, you know, collaborations online using influences, social media, marketing, competitions, all of those good things that you’ve over collaborations online.

Tegan (03:01):

It is awesome. And it’s, it’s this grey area in the industry where, you know, Instagram has brought out and Facebook had brought out new tools and policies. There are law changes, but nobody in less, you’re sort of working in one of those big agencies. So I remember being in a big agency and having to do a triple C compliance every year and you used to hate it, but it was so important. But if a lot of people working in social, they’re freelancing, you know, they’re working on their own and they’re not getting this info. So that’s why I say, guys, this podcast is just Epic because you need to know this stuff to work in the industry. It’s not okay now to say, Oh, I didn’t know about it. You know, that kind of thing. And that kind of, I think that leads me into like a big kind of broad question. I want to ask you on this. What are some of the things that social media managers, social media, marketers, freelancers need to look at? What are the main areas they need to be aware of in terms of keeping themselves safe and doing the right thing in their own roles?

Tegan (03:59):

Sure. So I guess the first thing on that would be to have an agreement with your clients. So that should be your first step. So basically setting out what it is that you are doing as a social media manager, actually having the consent to be able to access their accounts and be able to make changes , to post on their behalf, your agreement should say out exactly what your obligations are, is their social media manager and as well, is that what the limitations on that all? So what would you be doing , you know, all you required to be monitoring comments on the page, for example, because the obligation that sits with page owner, so does that then move to the social media manager, for example, there’s a lot of different issues that you should be considering as social media managers and covering off with your client at the discussion on front, and then documenting that in your client service agreement.

Tegan (04:47):

So if you’ve got sort of not sure what that sort of agreement should cover, we actually have a blog post on our website, which might help. And, uh, Lindsey, you might be able to include them in the show notes. It basically set out some of the key issues that you should consider and then cover off in your agreement. And that would probably be a really good starting point.  , other than that also being across , the policies for competitions, for example, if you were running competitions on behalf of clients, you should be aware of the requirements for a competition. So, you know, I is your client required to have a permit for example, to run that competition. And, you know, you have, they set out terms and conditions and whose obligation is it to arrange that. So is it going to be the social media manager that sort of says, Hey, you need terms is , you know, where are we going to go to get them, or does that go back to the client? So that would be covered off in your agreement as well. But as a social media manager obviously is spamming them of, you should be able to ask that, Hey, we’re running competition there are legalities associated with this and we should get some advice on it. I can tell them the client that, that, that thing is probably being across the platform policies and terms and conditions. So you can’t , you know, be priced, you have to the clients, if you don’t know what the app is for.

Tegan (06:10):

If you are running competitions on behalf of your clients, you should be able to identify the fact that, you know, you might need to have terms and conditions for it that, uh, they may need a permit.  , these sort of, you know, you might not need to know exactly what’s going to be covered often in the terms and conditions, but being able to identify the fact that, you know, there is a requirement for competitions and that permits, maybe it was like , and then obviously just knowing the difference between getting some chance as well.  , and, you know, knowing that if there’s a, an element of chance, then they may be a permanent requirement. So being able to identify that and have those conversations with your client and let them know that they shouldn’t be seeking advice in those sort of situations.  , the next thing as well is obviously understanding the platform policies. So particularly if you’re running ads , understanding that not everything can be used to create an ad. And there are certain things that in the Facebook policy that you are prohibited from , actually using an ad. So there’s a whole list of examples in the Facebook policy that you can check it out.   , uh, you know, there’s simple sensational content. So for one example, you can’t post a picture in an ad of a people quantifying thing.

Tegan (07:43):

Yeah. I’m okay with that. I think that’s a great policy and I fully support that from Facebook. Yeah.

Tegan (07:50):

Yeah. But I mean, it’s really good example. So for example , you know, in relation to , like I , disability and Betty who can do that, that’s actually, if you go into the pillar, it’s in, you know, things in grading on examples of things that you can say, things in right, are examples of things that you can’t say. So if you’re a social media manager job , the first thing I would be doing after you listen to this is to open up the Facebook terms. So it’s an actually looking through the policy in relation to ads. And because, you know, if you’re submitting an ad and then it’s, it’s not accepted, it’s probably because it doesn’t comply with policy. So it’s a waste of your time. And if the client is paying you in the hour, then it’s a waste of their time if you’re creating that policy. So that’s another example of something that you should be across.

Tegan (08:40):

Yeah, absolutely. And it’s, it’s not good enough at the moment. I think for social media managers to say, I didn’t know, or are I never, you know, we have a responsibility in terms of being the expert, being paid for that service to actually know this stuff. We can’t just that clients straight away know how to do this stuff.

Tegan (09:02):

You don’t necessarily need to know everything. So you don’t need to know what should actually go into agreements or what should go into terms and conditions. It’s useful. If you do know, obviously you should try to familiarize yourself to the extent you can, but even just being able to, I tend to buy high, they may be illegal issue here and that you should get advice on it. Yeah,

Tegan (09:20):

Absolutely. What would you say for, I mean, where does that kind of go to? So I’ve been in this situation and I know a lot of social media managers have been where I always say to my plants, I have a duty of care to tell you, you need to do X, Y, and Z. And then the client decides that they want to go ahead anyway, but like you tell them, Hey, look, you’re running a again, you know, this is the thing, it needs a permit. I’ll, I’ll take the risk. Does that then fall on the social media manager or have as long as you doc ent that you’ve told the client about it and they go ahead with it or is it a little bit more complex than that?

Tegan (09:51):

So that should be covered off in your , you know, you have a service agreement with compliance as well, so that you can say, look, you can give advice, but if you don’t fully my advice, I’m not responsible for that. And you could even go as far as to say you indemnify me to the extent that why parody well most because of something I’ve advised you can choose on to do. So.  , anything that between you and your client, like that comes back to me, Raymond, that he had with mind.

Tegan (10:14):

Great. And so, yeah, that’s why, again, it’s so, so important to get that really detailed, really, really full agreements with your clients in place and including that scope of work of what you’re actually going to do for them.

Tegan (10:26):

Let me Skype before episode important at any limitations on that. And then , you know, those sort of things that I was discussing with indemnities for your client in relation to, with a journal here,

Tegan (10:36):

Because it’s not like clients ever don’t follow our advice or anything. No, they’re always so well behaved. So like another huge sort of gray area that I think really is, it confuses a lot of people because we’ve seen so much kind of weird and funky stuff going on around this is how we actually work or disclose working with influencers.  , can, can you just give us a bit of a guideline in terms of what we have to do in Australia when it comes to actually working with influencers in a campaign?

Tegan (11:07):

Sure. So I really, it comes back to, you know, just being open and transparent. So if you’re working with an influencer, you shouldn’t be hiding the fact that you’re working with an influencer. It should be very open and transparent, but we now thankfully have some really useful , guidelines and you , Australia influencer marketing card and practice was created , in just July this year it’s been launched. And that actually sets out some really useful information from both the brand side and the influencers side as to some of the legal considerations, as well as just, you know, brand safety , you know, transparency, vetting, making sure you’ve got contracts addressing on pay rise metrics and reporting. It comes a lot of things. And that would be your first point of Cole, I would say. So if you’re involved in an influencer marketing campaign and you’re just wondering, you know, Hey, what do I need to know?

Tegan (12:00):

Like, what do I know that would be the first point that I would point you to is to go and j p on, have a look at that. You can find the link on our website, where you can find , you know, there isn’t a website that’s being set up , you’ll ass e be able to access that on there. But in the meantime, if you want to have a look at it, you can j p on our website and we’ve done a few blog posts on it. And as it links directly into the code premise, but it really sets out , you know, at a high level, some of the things you need to know, including those things that I just discussed, but obviously , having an agreement, it always comes back to having an agreement. So, you know, setting out what the influence is doing, what the influence has to do in relation to disclosure.

Tegan (12:42):

, and the current practice sort of sets out the best ways to disclose. So obviously using your brand and content tools, that’s, that comes back to you policy as well through Instagram, you go to use branded content tools, if you are involved in the campaign. So that you’ll see at the top where it says paid partnership with, and it will say the brand name.  , if you were involved in influence marketing campaign, you should be using them. So when you look at Instagram, you should say straight away, but with the influencer marketing campaigns, because they’re coming out with that brand and content, but on top of that, if you’re on a platform that doesn’t actually have branded content tools, you should be, you’re usually using things like hashtags, like hashtag ad, for example, to actually disclose the fact that it’s a sponsored post.  , but yeah, you first point of properly to have a look at that, probably breakfast, because it’s really useful in terms of guidance and it sort of sets out the high level things you need to know to make sure that you’re not breaching your starting cons er as well, and then getting advice.

Tegan (13:35):

So when you campaign getting an agreement in writing, and we’ve done lots of book price on this story, if you’re interested, j p on the website and have a read through.

Tegan (13:43):

Yeah, absolutely. So, and it’s one of those things where people are like, Oh, well they won’t know. Or like sometimes with this, like people like, Oh yeah, I know it Brandon, but it’s only like a small influencer. It’s only a small light. People seem to think that their size protects them from the legality. If it’s a smaller campaign, it’s not like I’m a big brand. What would you say in relation to sort of that, that attitude of like, Oh, well it’s okay because it’s, we’ve done it before and we’re a small brand and it’s okay.

Tegan (14:10):

Yeah. So I do get this a lot.  , and it depends on how many of them you have joined. So it may be a small campaign, but if you do it over and over and over again, you’re more likely to end up in trouble because you’re a repeat offender to stop it.  , and then, you know, the more often you’re going to actually lose trust rather than gain it because people that are, you know, following your account and constantly seeing these sort of deceitful influence in marketing campaigns, really guys against you in times of fragmentation modeling for you. So have a think about what you’re actually trying to achieve through your influence marketing campaigns. And they make sure that what you’re doing is actually getting you there. So , you know, to get a flurry of new followers is one thing, but then she has all of us to sort of lose trust. And you will know, I disappointed in your disclosure practices. The further we go into this, and now that we have things like the influence marketing product practice, people are savvy to this now, like they know when they’re looking at an app most of the time. And if they’re looking at what they think is an ad and it looks like it’s being concealed, it’s not a Google. Sorry.

Tegan (15:13):

Yeah. I just happen to love this product because I prop it up to the camera with the label facing the right way that I’ve never spoken about before with them, it feels gross.

Tegan (15:21):

You’ll compare it at all. So if you don’t have an agreement, it’s very, very obvious and it just looks bad. It looks about wrap. So, you know, get the agreements in place and it’s people say, well, I’m not going to go to the expense of creating the frames for this little campaign. Think about how many campaigns do you do if you’re going to use that agreement 50 times in a year, it’s a drop in the air issue, you know, think about it in that context rather than just that one little campaign looking at at the time.

Tegan (15:48):

Yeah, absolutely. Can you give us, there’s another sort of ground I’m just going to fire lots. Cause we obviously come with just all of these different things and we obviously get asked a lot of questions for our students as well, but give us some insights on sharing content. So user generated content, we love it. It’s great. It’s content we don’t have to produce has got an authentic feel, but what are some of the practices of things we might need to be aware of in terms of sharing somebody’s content on social media?

Tegan (16:15):

Yeah. So first thing is never share with that consent. So it’s not okay just to stop on Instagram, copying the parties and then share it and, you know, reference them and say, you know, taken from it’s not really okay because I haven’t consented to it. And if they’re not happy with you sharing it, they’ll probably send you a message saying you don’t have permission to take this case. So , you know, it makes me, you’ve got actually expressed consent and make sure you’re getting it from the right person. So if a photographer took that, sorry, and I provided a license to whoever’s posted it on Instagram to post it on Instagram, but there’s no ability to sub-license stuff. Then you haven’t, even if you contact that person and get consent from them, I didn’t have the right to give you the consent to use it.

Tegan (17:01):

It comes back to making sure that you’re getting consent from the right person to stop it. But you know, if you’re on Facebook, there are share tools available on Facebook. So you can actually, if you want to share a post share, complete like click share and it references back the, the potty who’s actually posted it. But not only that, it doesn’t recreate it. Like you’ve gone and copied it and re posted it. There’s the share functionality on Facebook. So there’s the ability to do that. And when you post something on Facebook, you posted on there, providing them with consent to actually enable that, that functionality. So , you know, use the, use the features and the tools that are available, if you are sharing content and even shareable content, and absolutely never take something and try to pass it off as your own, if it’s not, and this includes taking it and running it through a filter or adding a background or cutting a piece out of it, like if you’re using part of it, you’re still using it.

Tegan (17:58):

So you don’t have to, if you don’t have to consent to do that thing, you know, you’re infringing somebody else’s intellectual property rights. Oh, I leave that. But under the Facebook and Instagram , terms of service, if you are infringing someone else’s intellectual property, anyone can record you. So if you are reported, Facebook will likely take it down. And if you continue to infringe other people’s intellectual property, they have the ability to disable your account as a repeat offender. So, you know, it’ll comes back to, yes, you might get a few extra lacks for that piece of content, but is it worth losing your entire account for all those followers, a go on it. So, you know, play by the rules and be a good fit.

Tegan (18:38):

Yeah. Yeah. It’s amazing how it does always amaze me when marketers are willing to take on practices that put their accounts at jeopardy, I’m like, this is an asset to the business and you have a responsibility to the business to look after it. This is a significant asset that generates them income. Don’t risk that over a bot don’t risk that oversharing something you shouldn’t don’t risk that over some sort of ad or something. That’s going to put that, that whole piece of effort, that whole account at risk with some of these laws and some of these things that come on and as well, it’s a, it’s a nice customer service piece of a user or a customer has tagged you in a photo. Is it okay? Just send them a DM. Can we reshare this on our account? So as long as you’re doing that, and it’s also kind of nice, you have that bit of customer interaction as well. It’s a nice customer service piece to actually do that before you just share content.

Tegan (19:30):

And as a social media manager, if you are sharing something that is, has it framed someone else’s intellectual property rights and you know, your client’s account gets shut down. Your client’s not going to let that guard like it’s not going to be, RKV you say, I didn’t know. You’re going to get a legal letter off the bat. Most likely you’re going to end up with a whole world of pain. So it’s really not worth taking the risk to start with. And it’s absolutely like, you know, ignorance, and this is not an offense. So you need to, if you, this is what you’re holding yourself out as doing as a service, you need to know how to do it properly.

Tegan (20:07):

Absolutely preach, preach on the gospel. That’s what I didn’t know is not good enough.

Tegan (20:15):

You shouldn’t ignore you. You need to consider whether or not I have the skills to do this. If you don’t have the skills and this is something you want to do, you should be upskilling yourself to be able to do this. Because, you know, I think social media has, it’s created a lot of , career opportunities and paths for people to operate in startups and to freelance and just with no qualifications and never really experienced in the industry business.

Tegan (20:41):

It is, it is probably the most unregulated industry. You know, it’s,

Tegan (20:48):

You need to think about, there are risks associated with doing this. So you were running a business, you’re holding yourself out there as someone who has the skill to do this. And if you don’t have the skills to do this, you need to think about whether or not you should be doing it. And if you do want to do it, make sure you are signaling to the point where you actually are able to do what you say

Tegan (21:06):

Love. Yeah. Kay. Do you want to come and live with us? Cause that’s what we say all the time. Like this is the thing is that there are so many great marketers out there, but we know that there’s kind of the cesspool that floats around the social media world, because we are completely unregulated. You can literally run a campaign, get some success and then open up shop tomorrow and say that you’re a social media manager and there are legalities and things and responsibilities that we actually have as a service provider in this industry. As I say, being up to date and being compliant and doing the right thing by your client is just hands down where we need to be. So I’m going to, I’m going to keep asking you, cause this is great. I love that. There’s more questions I want to ask you. I know about this competition thing now, obviously there’s game of skill, game of chance. It’s different in every state. It’s different. According to the prize pool, there was an update recently though, I saw you mentioned about new South Wales and it’s a game of skill slash game of chance thing and how we can run competitions on social media. Can you give us a snapshot

Tegan (22:03):

[inaudible] right. Bites or you run a competition and Rachel launch 20th. And then the thing with that is that you might be a business. That’s an online business where you might be biased in Queensland, for example, and then you want to run a social media competition. Then you reach people beyond Queensland. So you wanna try to promotion runs beyond the state, which you are primarily operating. And that means that in some situations you need to comply with trade promotion rules in each site. So what used to be the absolute floor and in every market as thigh was the fact that in new South Wales, if you ran a trade promotion or any size, you needed a permit. And I’m sure that every social media industry in the world was faced with the, Oh, we don’t want to do that. It’s just a small competition. You know, we really need to, let’s just run the race. And I can’t tell you how many I saw that I’m sure would not have had her

Tegan (22:55):


Tegan (22:57):

Decisions and took the chance and hope for the best. So , recently, thankfully for a lot of people , they’ve had a bit of a shake up in new South Wales and change their trade promotion requirements. So they used to be required to have a permit for Crosby, any socks.  , now is there our need for prizes that exceed $10,000?  , they need to, what’s now called an authority. So , that’s for any trade promotion of a single prize, exceeding $10,000. So there’s all these , you know, there’s different ways to get these authorities and for what, like how about you can come in more than one competition, et cetera.  , but if you’re running a competition to give away, you know, your hundred dollar baby industry toy, you can now run that as a game of chance that you can randomly select a weight off , without needing to go and get a permit in new South Wales.

Tegan (23:51):

So that has made competitions a little bit easier for people to run national competitions. They are still , in some States there are still lower threshold, send $10,000 requiring things like permits.  , so if you’re running a competition for a bigger prize, sort of up to exceeding $3,000, you still need to get benefits in some States.  , you also need to factor in that even though they’ve taken away permanent requirements on that smaller, smaller competitions, they do still have requirements in relation to food. For example, having terms and conditions for competitions, making sure that you comply with all the usual Australian cons er law requirements.  , so you know, you can’t have prohibitive prizes. Like you kind of fly around, et cetera. You know, you don’t know what sort of competition actually

Tegan (24:38):

Trust me. I’ve seen it. I’ve seen it, not allowed to sell drugs to kids. You’re not allowed to sell firearms. Okay. Social media. No. Well, no multilevel marketing either. That’s it?

Tegan (24:48):

Yes. MLS. So this is a really big one. And I think that , it’s one that a lot of people aren’t aware of, but you can’t actually , use influences to promote an MLM. So ,

Tegan (25:02):

Promote MLM at all on the platform. Like they are just tearing into it at the time.

Tegan (25:07):

Yeah. They are because there are so many businesses that pop up that, uh, you know, just part of that, an MLM, sorry.  , MLM for anyone who has been, that they had the role cause a multilevel marketing company.  , and these are businesses that are set up that have these promotions amongst them. That sort of create that little selflessness. Sorry.

Tegan (25:27):

You’re annoying cousin trying to sell you Herbalife or something like that. It’s one of those ones or Isogenics or here’s the aroma therapy oil. Nice. Yeah. I liked it. It’s totally fine.

Tegan (25:40):

, yeah. So yeah. That’s, you know, just be aware of that.

Tegan (25:44):

Yeah, it is. It’s one of those, it, again, it’s one of these things where I see it all the time. People are competition competition and like I’m a little wary on the whole competition piece anyway, in terms of not all attention is good attention and competitions. Don’t generally, there’s sometimes, sometimes they work and in certain circ stances, but they’re not the magical cure all. And they definitely do need to have that consideration around what you actually have to do, you know, legally and with your terms and stuff to actually do that. It’s not just good enough to throw hay like this post and do that, which actually goes against the platform policies themselves as well.

Tegan (26:18):

Well, that’s another thing to note. So , when you run your competition and this is something, this is a mistake. I say a look. So they might run a competition on Instagram, which sets out how to enter the competition. And even if it complies with the Instagram requirements for a competition in terms of tagging friends, et cetera , if you will show you share it through Facebook, all of a sudden it’s a Facebook competition and there are certain things you are not allowed to do through Facebook competition, but you are relaxed or you’re on Instagram. So it’d be very careful with the auto share functionality because you know, by you can accidentally breach the Facebook terms by just auto sharing three. Yeah. It’s kind of, [inaudible] sharing. Fuck. I’m just somebody to be aware of it. Obviously, if you’re running a competition, make sure you considering the platform on which you running it before you’re actually setting, okay. You know, what do we want to have this competition is Apollo is what is it? And then how do we get people to Anton that aligns with that goal? So that competition. So make sure that what you want to goals, how they entice and travel will align with the policies on the classroom, which you haven’t heard.

Tegan (27:26):

Yeah. Awesome.  , have you got advice for like, so you’re a freelancer you’re coming into social media marketing. What are the things you should do? What are some basics to avoid and what are some basics you should do when you’re setting yourselves up to make sure you got this covered, you’re not going to run into issues or you’re at least trying to avoid as much risk as you possibly can.

Tegan (27:48):

Yeah. Obviously some of the things are pretty stuff. So doc enting everything, making sure that, you know, you’ve got terms in place with your clients that you’re proposing to work with, making sure that you’re aware of all the policies that are applicable to the work that you’re doing, like on Facebook, like on Instagram and the terms of service.  , just sort of, yeah, I guess some of the things that we’ve already discussed, making sure that you’re upscaling yourself properly , Regal those tiny little links at the bottom of Facebook and Instagram, they content relevant. And they’re really important. Sorry.

Tegan (28:19):

Yeah. You know, all that stuff that you don’t want to read yet. That’s why your ad policy got banned. Well, that’s why you’re at a cabin isn’t approved. Cause you can’t actually do that on the platform.

Tegan (28:27):

That’s right. Not always, but it’s yeah. It’s relevant on the list,

Tegan (28:32):

It’s it? You know, this is just, you know, I think this is the stuff that when you care to these sort of details to do these things, right, it sets apart the social media managers that have longevity and have credibility within the industry and the people who are, you know, if you’re, if you don’t care enough to upskill yourself, you don’t care enough to look at your compliance. You don’t care enough to look at what you need to do the best for your client, the best for yourself. And also work with the platforms that shits me when people are like, Oh, I’m just going to hack the system. And Instagram doesn’t mind. It’s like, dude, just, if you want to be on the playing field, play by the rules, that’s it like play the game with the system.  , and

Tegan (29:08):

Because it’s going to affect, it’s going to be in a lunch as well. And then by my clients and probably contemplate a little

Tegan (29:14):

Yeah. Which, which nobody wants nobody, nobody wants. Yeah. Abs absolutely. Nobody wants that. Scary later that comes through from your client, which actually it arrives at your address and everything.  , I think that has been absolutely awesome. There is so much in a lot of these, you know, these topics and things, we’ve kind of scratched the surface on that, but hopefully it’s giving everybody listening just to open their eyes up and that this isn’t just a, I can set up and freelance and work from my laptop and you know, drink coffees and it looks great kind of lifestyle. This is, this is a career. This is an industry. We are service providers and we have responsibilities around that. So how can people get, how can they want, if they are, have concerns or if they do want to sort of make sure and check off everything they’re doing is right. How do people actually contact you or work with you?

Tegan (30:05):

So, so you can either j p on out like sides , social Volcker, you got somebody, we have, you know, the ability to book a free consult through the website. You can book yourself in for a free 20 minute consult. We can run some of the risk areas and some of the things you might need in terms of legal doc ents , you can send us a contact phone through there if you like, you can j p on our socials. So we’ve got an Instagram account and a bicycling account that we are always on.  , you can send us messages through there. We can get in touch throughout eight miles. We’ll find on this available on any of the above mentioned so

Tegan (30:38):

Awesome. And I’m going to put all of those details into the show notes as well for you guys and as well, you’ve got an ebook as well about influencer, like how to run, cause it compliant campaigns. Yep.

Tegan (30:49):

And legally compliant campaigns. So basically sets out , you know, some of the things that’s covered off in the info code practice, some of the things that you sort of made to can sit up , if you are planning on running a campaign, it’s a really useful little guide as I first point to set of flip book three.  , and then it sort of highlights to you some of the pain points, I guess, in some of the areas of risk that you might need to delve further into. We also have a influencer marketing checklist, which you can download through the website. So if you are looking at an agreement for our client and wondering if you need to get legal advice on it, or if you sort of thinking, okay, well, we’re going to stop negotiating with an influencer over the brand. If you went in for an influencer on any once a month campaign, what are the sort of things we need to sort of stop discussing before we can even move to putting in bodies? That checklist is a really useful guide to sort of hit some of the key points that your agreement should come up. So sort of how Kim and I, we have those conversations that can sort of lead you to the point where you might need to create an agreement, but that checklist is really useful.

Tegan (31:49):

Awesome. Thank you so so much for joining us today and as well, I’m just getting this one more things, because one of the best ways you can upscale yourself is doing stuff like this. Listening to podcasts, super easy way to cons e information and take and has launched her podcast, the social law co podcast. So that’s a great bite sized way to get all this information and stay up to date as these things move and change. So I’ll pop some links in for that as well. Tiegan thank you so, so much for joining us today here on the gospel of social media and as always guys send us a PM, a DM reach out to us through the website, let us know if you’ve got any questions, comments, or feedback on this episode, and I will be back with you next time.

Tegan (32:31):


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