( No ‘hacks’, No Guru’s, No Magic Tricks allowed )  This course is 100% Bull S*** Free

Welcome to The Next Level

Are you struggling with the Social Media side of your marketing role?

Are you looking to upgrade your interest in Social Media marketing and turn it into a career?

Fed up of over-hyped so called Facebook Guru’s promising you Magic tricks but not really teaching you anything?

You are in the right place – Welcome to the Next Level

Last enrolment date 31st August

Sign me up for the Next Level

Take your Social Media Marketing skills to

The Next Level

Are you struggling with the Social Media side of your marketing role?

Are you looking to upgrade your interest in Social Media marketing and turn it into a career?

Fed up of over – hyped Guru’s promising you the world but delivering very little training?

It’s all gonna be okay….We are going to take your skills to the next level

Last day to enrol 31st August

Sign me up for the Next Level

 The Next Level will cover the following

10 Weeks, 10 invaluable online lessons, 10 interactive and highly entertaining webinars

This course is taught via blended learning. Each week a new lesson will be available online with how to videos, examples and downloadable templates combined with a weekly live, interactive webinar from course lecturer and Chief Nerd Lynsey, as well as access to email support and a closed Facebook group through the course. You will have access to the course content for 6 month after the course completion

FloSocial Learning
  1. Welcome to the Social Media Stratosphere

Social Media FloSocial
  • How the Algorithms work and differ on Facebook, Instagram and LinkedIn

  • The types of audiences on each platform and the best type of ads for each

  • The Golden Rules of Engagement

2. Set up for Success – How to tackle a new campaign, client or account

  • Which 14 point do you need to audit before running ads – templates provided 

  • How to access and onboard a new account or client – templates and swipe file provided 

  • How to create a Social Media campaign brief, suggest a budget and create a scope of work – templates provided 

Branding Identity FloSocial Branded Icon

3. Social Media Strategy

Blog FloSocial
  • How to create a social media strategy based on your campaign goals and current market position

  • The ad objectives in detail and how they can be used in different strategies

  • Mapping a budget to your strategy – templates provided 

4. Data Deep Dive

  • What do the numbers  and metrics mean and which ones are important to your campaigns

  • How to prepare a Social media report  – templates and swipe files provided 

  • The Facebook Pixel and the LinkedIn insights tag – what they do, how to use them and how to read the info they give you

Results Flosocial

5. Content Creation

video presenting flosocial
  • How to create a content strategy and posting plan – templates and planner provided  

  • Content creation hacks and tricks to create content faster and cheaper

  • Content best practises – when to post, how often and how to see whats working and what isn’t

6. Advanced Campaigns and Ad Strategies

  • Bidding and pacing your budgets for better results

  • How to create fast effective split testing

  • How to scale campaigns that are working and how to save campaigns that aren’t

bottom of the sales funnel FloSocial

7. eCommerce Campaigns

  • How to set up to sell on social media – product catalogues, pixels and Instagram Shopping tags

  • The eCommerce ads and how  they work – dynamic ads, product catalogue and conversion events

  • Working with an Influencer to sell more products

8. Lead Generation and Event Campaigns

  • How to set up 4 types of Lead Generation Campaign

  • Social Media strategies to maximise on Events

  • How to integrate Lead ads with CRM systems and use Lead Manager

9. Instagram and Beyond

Instagram FloSocial
  • How to create and test hashtag groups

  • Planning tools and reporting

  • Niche Platforms – Snap Chat, Tik Tok and Pintrest

10. Working in the Social Media Industry

  • How to set up to be a successful and still sane Social Media Manager

  • How to manage Client expectations, work with managers and other marketing teams

  • You set up tool kit, all the documents, templates and tools you need to get started – templates provided 

TAKE ME TO THE NEXT LEVEL

 The Next Level will cover the following

10 Weeks, 10 invaluable online lessons, 10 interactive and highly entertaining webinars

This course is taught via blended learning. Each week a new lesson will be available online with how to videos, examples and downloadable templates combined with a weekly live, interactive webinar from course lecturer and Chief Nerd Lynsey, as well as access to email support and a closed Facebook group through the course. You will have access to the course content for 3 month after the course completion

FloSocial Learning
  1. Welcome to the Social Media Stratosphere

  • How the Algorithms work and differ on Facebook, Instagram and LinkedIn

  • The types of audiences on each platform and the best type of ads for each

  • The Golden Rules of Engagement

Social Media FloSocial

2. Set up for Success – How to tackle a new campaign, client or account

  • Which 14 point do you need to audit before running ads – templates provided 

  • How to access and onboard a new account or client – templates and swipe file provided 

  • How to create a Social Media campaign brief, suggest a budget and create a scope of work – templates provided 

Branding Identity FloSocial Branded Icon

3. Social Media Strategy

  • How to create a social media strategy based on your campaign goals and current market position

  • The ad objectives in detail and how they can be used in different strategies

  • Mapping a budget to your strategy – templates provided 

Blog FloSocial

4. Data Deep Dive

  • What do the numbers  and metrics mean and which ones are important to your campaigns

  • How to prepare a Social media report  – templates and swipe files provided 

  • The Facebook Pixel and the LinkedIn insights tag – what they do, how to use them and how to read the info they give you

Results Flosocial

5. Content Creation

  • How to create a content strategy and posting plan – templates and planner provided  

  • Content creation hacks and tricks to create content faster and cheaper

  • Content best practises – when to post, how often and how to see whats working and what isn’t

video presenting flosocial

6. Advanced Campaigns and Ad Strategies

  • Bidding and pacing your budgets for better results

  • How to create fast effective split testing

  • How to scale campaigns that are working and how to save campaigns that aren’t

bottom of the sales funnel FloSocial

7. eCommerce Campaigns

  • How to set up to sell on social media – product catalogues, pixels and Instagram Shopping tags

  • The eCommerce ads and how  they work – dynamic ads, product catalogue and conversion events

  • Working with an Influencer to sell more products

8. Lead Generation and Event Campaigns

  • How to set up 4 types of Lead Generation Campaign

  • Social Media strategies to maximise on Events

  • How to integrate Lead ads with CRM systems and use Lead Manager

9. Instagram and Beyond

  • How to create and test hashtag groups

  • Planning tools and reporting

  • Niche Platforms – Snap Chat, Tik Tok and Pintrest

Instagram FloSocial

10. Working in the Social Media Industry

  • How to set up to be a successful and still sane Social Media Manager

  • How to manage Client expectations, work with managers and other marketing teams

  • You set up tool kit, all the documents, templates and tools you need to get started – templates provided 

TAKE ME TO THE NEXT LEVEL

Meet your Teacher

Hey – I’m Lynsey and I’m not a Guru but I am a very qualified Social Media Marketing Nerd..not just a little bit of an expert but a full scale NERD!

I am one of 75 Consultants globally who work for Facebook as part of their Marketing Developers Program ( basically we work on Facebook clients helping them implement some of the technical ads and products for things like eCommerce, the Facebook Pixel and apps – you can verify me here  – just filter by Australia )  between this and my 6 years of running an agency and working as a Social and Content Manager for one of the largest ASX listed retailers, I have learnt a few things about social media marketing

I present digital marketing courses for the University of Sydney and write for the leading Social Media Publication – Social Media Examiner.

Yes – we have been featured in or work with these guys

The Next Level Last date to enrol 31st August

Sign me up for the Next Level

Meet your Teacher

Hey – I’m Lynsey and I’m a total Social Media Nerd!  Not just a little bit of an expert but a full scale NERD!

I am one of 75 Consultants globally who work for Facebook as part of their Marketing Developers Program ( basically we work on Facebook clients helping them implement some of the technical ads and products for things like eCommerce, the Facebook Pixel and apps )  between this and my 6 years of running an agency and working as a Social and Content Manager for one of the largest ASX listed retailers, I have learnt a few things about social media marketing

I present digital marketing courses for the University of Sydney and write for the leading Social Media Publication – Social Media Examiner … So yeah – basically a total Social Media Nerd

Yes – we have been featured in or work with these guys

The Next Level  Course kicks off on the 24th of August Early Bird pricing – save $300 if you sign up by Monday the 27th of July

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Sign me up for the Next Level

Who should do this course?

This course is for you if…

  • You work in Social Media Marketing now and want to take your skill set up a level
  • You want to work in Social Media Marketing or add Social Media Marketing to your skill set
  • You’re a freelancer and you would like to get more expertise or knowledge in your craft
  • You’re a marketing manager that want or needs to add social media to your role
FloSocial Office Working
FloSocial Smartphone

The “No Wank” learning approach

We walk you through this course step by step in plain English with no wanky, marketing buzz words or tech talk. We screen cast and narrate videos to show you exactly how to do things and we use case studies, videos and exercises to make sure you can actually use the information and start to apply it straight away to your own circumstances. Our course are updated regularly as soon as the platform changes happen  and you will have access to the course content for 6 months from your date of purchase.

Oh … and we have email support you can access throughout so if you get stuck or want to ask any questions – we are there for you Boo.

Modules

10

Learning style

pace FloSocial

Guided Learning

Time to complete

FloSocial Planner

10 weeks

Level

FloSocial Ideas

Advanced

Cost

RRP $997

Last day to enrol – 31st of August

Sign me up for the Next Level
Matt Moore
Matt Moore
2020-02-20
recommendsVerified review
FloSocial were quick to understand my situation and develop a custom solution leading to speedy results! If you're a little lost with advertising, Lynsey and her team will get you sorted 🤙🏼
Ally Mellor
Ally Mellor
2020-02-19
recommendsVerified review
Highly recommend Flosocial. Lynsey created an impressive plan for me and that massively improved my business
Elly Hurley
Elly Hurley
2019-06-12
recommendsVerified review
I can't recommend Lynsey and FloSocial highly enough when it comes to all things Facebook, Instagram, and LinkedIn. Lynsey is the real deal and walks her talk. If you need help bringing your Social Media to life so it produces results for your business you need to talk to Lynsey
Kate Hickey
Kate Hickey
2019-05-17
recommendsVerified review
I seriously cannot recommend Flo Social enough! The courses are presented in a way that is both easy to understand and engaging. Access to Lynsey through the 30 day challenge was beyond helpful, allowing me to get answers to questions I'd spent years trying to figure out on my own. I would have paid for this alone and still found value! I came away with a clear and actionable plan around my social media strategy and feel empowered to take my businesses social game to the next level.
Amy A Lynch
Amy A Lynch
2018-11-18
recommendsVerified review
So helpful, an absolute FB gun! 20/10 recommend!!! Lynsey Fraser helped us so much with our FB! If you are looking to learn about FB strategy, marketing or simply to navigate your way around the maze of it all.. she's your lady!
Lara-Marie Zheng
Lara-Marie Zheng
2018-11-11
recommendsVerified review
Thank you for a wonderful workshop full of ideas, inspiration, and stories. Definitely recommend that people get to experience your workshops.
Leigh Parrish
Leigh Parrish
2018-07-02
recommendsVerified review
Just completed the supercharge your social media course. Exceptional. Really informative with live video that make everything so easy to understand and up to date with all the very latest information.
Eugene Downing
Eugene Downing
2018-06-22
recommendsVerified review
Incredibly talented group. � % backed with confidence! Keep up the fantastic work!
Bethany Mansbridge
Bethany Mansbridge
2018-05-26
recommendsVerified review
Lynsey was recommended to me by another company to help out with our FB advertising, I've just had a phone call with her and I am so excited to get started! Lynsey gave me loads of helpful tips and not once did I feel like she was pressuring any sort of sale onto me, although I am very excited to get on board with her courses 🙂
Debbie Morris
Debbie Morris
2018-04-30
recommendsVerified review
Freyja Gunn
Freyja Gunn
2018-04-21
recommendsVerified review
Just seen Lynsey at Filex 2018....what a fantastic speaker. Very entertaining yet very informative session. Learnt so much. Thank you!!!
Michael Stavrianos
Michael Stavrianos
2018-03-30
recommendsVerified review
Highly recommend Lynsey from FloSocial, exceptional knowledge and skills on all aspects of social media.
Brandon Clift
Brandon Clift
2017-12-07
recommendsVerified review
Lee Holmes
Lee Holmes
2017-05-31
recommendsVerified review
This course was so helpful and it was delivered in a non techy way that was easy to understand and to implement. I got so much out of it and am already benefitting from what I learnt. Now a pixel to me is not just a film company this course has opened up a whole new world and given me the confidence to step into that world. Thank you!
Giuliana Defelice
Giuliana Defelice
2017-05-30
recommendsVerified review
I recently attended the most inspiring Social Media workshop here in Sydney. FloSocial founder, Lynsey Fraser shared a wealth of social media insights, tips, tricks, breakthroughs and workable ideas to optimise our various business types across all social platforms. With great in-class examples and an online ‘how to’ video library (for questions later), she obviously knows her stuff inside and out! Lynsey, thank you for demystifying the intricacies of planning social and transforming this landscape into an inspiring playground of targeted business building tools.
Alex Sweeney
Alex Sweeney
2017-05-30
recommendsVerified review
I took part in this course as my technology skills are well below basic. Lynsey was very informative and a great teacher. My eyes were defiantly opened to a whole world of social advertising and was really guided through how to grow my online presence and use all these social media avenues to promote my business in ways that until taking this course would never have known existed. Thanks so much Flo Social for all your help and guidance
Brittany Bennett
Brittany Bennett
2017-05-29
recommendsVerified review
I took my team along to the Flo Social social media training in May 2017 and we collectively found it to be an invaluable experience. It covered strategy and advertising across platforms including Facebook, Instagram and You Tube on the day we attended. While we don't offer social media/ social media advertising to our clients, we do work closely with their digital teams so it has further expanded our knowledge in this area so we can better provide insight and suggestions. I will also be applying much of what we learnt to my businesses too. I will also be getting Lynsey to come in to do some private training with my team on various subjects, her workshop was brilliant.