I don’t care if you need to strap your clients to a chair and rough them up a little – you have to get them to finalise and sign off on your strategy now ( preferably September but if that didn’t happen – do it now ) You simply don’t have the time or freedom later in the year to successfully execute anything on the fly.
Q4 of the year is gonna get aggressive as major industries start dumping budgets into Facebook ads driving up the competition in the auction and increasing CPA’s, if you are not ready to start running in early October you are already on the back foot.
October and November are your key months to start prospecting hard so you gotta get them moving!
Test your Tracking
If you are tracking any retail/ecomm sales results make sure your Pixels are working perfectly- nothing worse that creating awesome campaigns that you can effectively track. Use the Test events feature with Event Manager to make sure everything is firing exactly as it should do.
Make sure your Attribution report is set up and you have all agreed upon an attribution window – will the Christmas season change your customer purchase behaviour? Do they purchase in faster cycles or do you have a faster moving product line at this time of year? Make sure your attribution model reflects your sales behaviour and can efficiently pick up on all sales.