What is an Instagram Influencer and what do they do?

An influencer is a name given to a social media user with a shit load of followers. Influencers are given products or services from businesses in exchange for giving a business a shout-out in their feed. It can be an effective way of generating awareness, interaction and sparking conversations on the social media channels for your business or brand.

Hiring an Instagram influencer can be a cheap way of getting publicity when it’s done the right way. If you have dabbled in hiring influencers before, without success, chances are you’re disappointed you didn’t get the results you hoped for. To avoid feeling ripped off, there are several things you need to consider before diving into the world of influencers?

Not all Instagram influencers are created equal

To avoid your attempts at hiring an influencer to promote your brand there are three crucial things you need to keep in mind.

  • Are they relevant to your brand?
  • Interaction between followers?
  • Are their followers real? Not fakes that can be bought for boosting likes

Have a marketing plan

You wouldn’t run an ad campaign without having clearly defined goals and hiring an Instagram influencer is not different. Make a list of your goals, how much your spend will be, decide on your KPIs (how you will measure the success of your influencer marketing campaign?) and what sort of content you envisage.

Let your influencers shine

A brief of your expectations is fine but remember influencers have become popular based on their own merits. You will have to relinquish the reins and allow them to express themselves creatively, using their own tone and words. They’ve come this far without you. Think of it as a collaboration rather than a dictatorship, where what you say goes.

Be realistic

You need to realise while may not get the results you want from a one-time post. It will need to be a campaign that grows over time. Don’t give up on using an influencer because your sales didn’t triple from one post where they recommend your brand or service.

Learn more about how to hire an influencer and rent one of our Flosocial nerds.