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Understanding the numbers

Facebook’s Ads Manager is amazing! It can report on over 200 pieces of data for each advert but all of the data also makes it confusing to read. For eCommerce the main numbers we need to track are how many sales we are making, how much we are spending to make a sale (cost per conversion) and the ultimate (drum roll…) Return on Ad Spend (ROAS).
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How to read your numbers

  • You don’t need to stress about every number, just the key sales and spend details

  • The Return on Ad Spend number is the ratio of return from what you are putting into Facebook, so for every dollar invest compare that to what you are getting back.