We don’t mean to map out a full years’ worth of content. In fact, we advise against this with the many frequent changes to social media platforms that could see your efforts wasted.
Rather, map out key dates, events, sales periods, and anything else of significance to your business.
Do you have a sales calendar?
Are there key sales periods, holidays, or product launches you need to think about?
When is your busy season?
When is your quiet season?
Taking time to map out your year ahead helps with making better decisions and taking the stress out of managing your social media channels.