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Ad Formats that Sell

Facebook and Instagram have some ad formats designed to created great shopping experiences.  Advert creative is so important to get the attention in the news feed and ultimate result.

Some tips to make your ads more effective:

  • Image is everything – get professional or high-quality images of your products for your website and catalogue
  • If your product has a unique feature or is used in a special way, video is a powerful way to explain this and create more understanding of your product
  • The copy is important but it doesn’t need to be an essay. Your ad is designed to get people to go to your website and discover more about your products there so try and avoid writing essays.

Creating a Collection Ad

  • Collections ads are only available in the traffic, catalogue sales, conversions and store visits (visiting a bricks and mortar store)

  • Collective ads create a shopping experience on mobile only

Need some inspiration?

Inside of Business Manager, you will find access to Facebook’s creative hub where some of the best adverts created for mobile are displayed. You can search by advert format and share the links with your teams.

Also check out these success stories from Instagram’s Business Hub 

Plus – here’s a bunch of apps that can help you make pretty ads.

Video editing apps

Videoshop

An easy to use video editing app that lets you cut, splice and overlay videos

Apple Store
Google Play

Filmora Go

Another easy to use video app for fast snips, cuts and edits on your phone

Apple Store
Google Play

Clipomatic

Add captions to your videos instantly supporting 15 different languages

Apple Store
Soz – IOS only

AutoCap

Another app that adds captions in real time to videos as you talk with editable fonts

Apple Store
Google Play

InShot

Great for adding effects, overlays, voice overs and emojis to your videos

Apple Store
Google Play

Graphic Design and Pictures

Canva App 

All the amazingness of Canva in an app – links to your Canva account – epic!

Apple Store
Google Play

Facetune2  

Take selfies to the next level with this power filtering and enhancing app

Apple Store
Google Play

Fontasia

Make your Instagram stand out by customising your fonts with Fontasia

Apple Store
soz – IOS only

WordSwag

Make stunning quotes  with wordswags huge library of backgrounds and styles

Apple Store
Google Play

Snapseed

A photography editing app for amazing photo editing that’s simpleish to use

Apple Store
Google Play

Instagram Extras

Repost for Instagram

Legally share and repost insta pics by crediting the source with this app

Apple Store
Google Play

Leetags

Hashtag research and suggestions to create better engagement on your posts

Apple Store
Google Play

Unfold 

A simple  layout and template tool for making beautiful Instagram Stories

Apple Store
Google Play

Adobe Spark Post

Create beautiful graphics and animations for Instagram stories

Apple Store
Google Play

Life Laspe

Make your stories stand out with stop motion graphics created with this  app

Apple Store
Google Play