Facebook and Instagram have some ad formats designed to created great shopping experiences. Advert creative is so important to get the attention in the news feed and ultimate result.
Some tips to make your ads more effective:
- Image is everything – get professional or high-quality images of your products for your website and catalogue
- If your product has a unique feature or is used in a special way, video is a powerful way to explain this and create more understanding of your product
- The copy is important but it doesn’t need to be an essay. Your ad is designed to get people to go to your website and discover more about your products there so try and avoid writing essays.