Who is your customer?

Before deciding on which channels to set up we first must decide on who our customers are or will be and which platforms they are most likely to use. To do this we create something called a customer avatar or a profile of who are customers are – what they are like, their disposable income, where they live etc.

By having a solid understanding of who we want to speak to on social media we can make better decisions about the type of platforms we use for our businesses.

Take some time just now and think about your different customers. Who are they? Where do they live? What do they do for work? Think about the types of people who use or buy from your business.

We have set up a fake business called Flo’s Fake Hair Salon – an imaginary hair salon in the heart of Bondi Beach and we will use this business as an example through the rest of the course. Here you can download an example of a customer avatar sheet filled in for our imaginary business and a [wp-svg-icons icon=”download” wrap=”i”] Customer Avatar Worksheet [wp-svg-icons icon=”download” wrap=”i”] for you to start creating your own customer avatars.

Now there’s no right or wrong here. You’re not going to be able to nail down one exact customer, but you know your business inside out and have an idea about the types of people you want to attract and the people you already attract. If you’re not sure you can always ask or survey your existing customers and ask them which social media channels they prefer to use.

[wp-svg-icons icon=”thumbs-up” wrap=”i”] Make sure you think of a name or a nickname for each customer avatar you create. We are going to use this later when we come to targeting and advertising.