The Summary

Welcome back to the Gospel of Social Media. It’s 2021 and things are already off to a big start with Facebook announcing new changes to Facebook Pages and details on what marketers need to do in preparation for the new changes being forced by Apple. Plus details about LinkedIn’s new updates and our brand new courses coming up for 2021!

The Episode

Listen on Apple Podcasts
Listen now on Spotify Podcasts
Listen on Google Podcast

The Key Takeaways…

  • Facebook’s new page design for Business pages will remove page likes and only leave page followers
  • Facebook tracking is going to be challenged by Apples new privacy pop up that discourages it’s users to consent to sharing their info
  • Advertisers need to verify their domain and will only be able to select 8 app events to use in adverts
  • Facebook are still unsure of all the tracking solutions and what this will mean for advertisers
  • LinkedIn has a few design changes making it UX better and now allows different levels of access to manage Company pages
  • Our brand new training course have just been released! Our Advanced Facebooks Ads Course starts on the 8th of March – click here form more details
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