The Summary

iOS14.5 has rolled out and the new world of tracking is taking shape. In this episode Lynsey will explain what aggregated event measurement is and what it is tracking for you when a user opt out from the iOS14 prompt.

The Episode

Listen on Apple Podcasts
Listen now on Spotify Podcasts
Listen on Google Podcast

The key Take Aways

  • Aggregated Event Measurement is used when a user opts out of the iOS14 tracking pop up
  • It tracks 1 event ( from the 8 nominated events we have attached to our verified domains )
  • It doesn’t pass any identifiable information about the user – just that they have created that event – so we can see a conversion but we do not see their info
  • We cannot retarget users who opt of our tracking or use dynamic product ads for them
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