Heard a buzz about the Conversion API, seen it pop up on Facebook but not sure what it is. In this short, sharp little episode Lynsey will explain the Conversion API and why you need it in under 10 minutes!

The Episode

Listen on Apple Podcasts
Listen now on Spotify Podcasts
Listen on Google Podcast

The Main Info

  • The way we track conversions from our website using Pixels is slowly going to be replaced with a more reliable option called server side tracking
  • Server side tracking sends the information from your website from it’s server directly to Facebooks servers
  • It’s more reliable and isn’t dependant on a third party like apple or Google
  • It’s complex to set up but some integration partners are developing “out of the box” solutions for serve side tracking
  • Expect to see more developments around this in the next few months
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